27 March 2007

Cogito Ergo Nomics [The Truth About Cars]

Be the first to share

Power
How easy is your car to use, asks Josh Brannon in an interesting but somewhat older editorial on the automobile blog “The Truth About Cars”.

“I’m not talking about acceleration, steering or cornering. I’m talking about the mental effort required to successfully interact with your car’s secondary features, such as in-car entertainment or the trip computer. While controls like steering (the brilliant simplicity of a wheel), throttle (foot pedal farthest to the right) and braking (second-to-right pedal) are standardized for most vehicles certified for use on a public road, the majority of other controls are confusing enough to plunge an automotive reviewer (or a Hertz Platinum Club member) into RTFM rage.

Sometimes it’s a simple matter of old habits dying hard: in many ways the best interface is one you don’t have to re-learn. If you’re used to having to jab at a button several times to adjust the temperature several degrees while surveying the change on a display that’s located on the opposite hemisphere of the dash, that may be the best user interface—for you.

But that’s not the whole story when something as basic as starting the car has now taken on innumerous forms. Do you A) insert the key in a slot (to the right or left of the steering wheel or in the center console) and turn it or B) insert the key in a hole and push it or C) insert the key into a slot and push a start button or D) ignore the key altogether as long as it’s on your person and then either push a button or twist a piece of plastic adjacent to the steering wheel? Each of these methods are used by at least one current production car—and I’m sure I’ve missed at least one type of ignition sequence.

Changing gears is a similar issue.”

Read full story

Be the first to share
8 November 2017
Service design at BBVA bank
BBVA (an international financial institution with a presence in 35 countries, providing services to 70 million customers) was one of the sponsors of the Service Design Global Conference in Madrid last week. Derek White, BBVA’s …
31 October 2017
Waymo focuses on user experience
Waymo —formerly the Google self-driving car project— is investing a lot of time and effort on building out the user experience of its self-driving vehicles, which includes both the external and internal user-facing features of …
27 October 2017
Self-driving cars and humans must learn a common language
For all the intricate technology required for autonomous cars — the sensors to replicate eyes and ears, the computers and algorithms to serve as the car’s brains, the high-definition 3-D maps to guide them — …
3 October 2017
Don’t miss Experientia at Torino Design of the City
Torino Design of the City is nearly here! Experientia will of course be part of this exciting week (10-16 October) of events, meetings, workshops, exhibitions and guided tours about design, and we warmly invite you …
10 September 2017
[Book] Everyday Schooling in the Digital Age
Everyday Schooling in the Digital Age: High School, High Tech? By Neil Selwyn, Selena Nemorin, Scott Bulfin, Nicola F. Johnson Routledge 2018 – 224 pages [Amazon link] Today’s high schools are increasingly based around the use of digital technologies. Students …
29 August 2017
Self-driving cars need human intuition
"If self-driving cars are going to achieve their promise as a revolution in urban transportation—delivering reduced emissions, better mobility, and safer streets—they will have to exist on a level playing field with the humans who …
25 August 2017
Design Thinking is bullshit
Here is Pentagram partner and designer Natasha Jen's definition of design thinking: Design thinking packages a designer's way of working for a non-designer audience by codifying their processes into a prescriptive, step-by-step approach to creative problem …
25 August 2017
Design Thinking needs to think bigger
We live in a massively complex, intricately interconnected global system. And it’s increasingly impossible to be designers (or human beings) without taking into account how we affect and are, in turn, affected by all the …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

20 November 2017
Experientia and Italian bank Intesa Sanpaolo announce innovative partnership

Wide ranging partnership also covers collaboration with design schools and public events on service design “Finding the way forward for independent design means building new business models for service design consultancies in the age of the company buy-out.” Michele Visciola, President, Experientia PRESS RELEASE It seems the business world is finally realising that service and […]

26 October 2017
Epic storytelling with video

Another EPIC conference come and gone, and no, we’re not using “epic” in the way under-10s use it about cool things on the internet. EPIC is the Ethnographic Praxis in Industry Conference, one of the most important annual events for practitioners of anthropology, ethnography and related disciplines. Ethnography is one of Experientia’s key methodologies, underpinning […]

23 October 2017
Experientia is hiring! Service design intern

Service Design Intern: Lausanne, Switzerland and Turin, Italy Experientia, an international experience design consultancy, is looking for service design interns for our Turin, Italy office, to support research, concept development and design. The ideal candidate will be a holistic thinker and designer, with a systems approach to enable complex service offerings, driven by an understanding […]

23 October 2017
Experientia is hiring! Senior Service Designer

Senior Service Designer: Lausanne, Switzerland and Turin, Italy (*) We are looking for service designers with outstanding design skills, methodical thinking, and experience in designing complex service ecosystems using a human-centered design methodology.   Required 2-5 years’ experience in service design and/or user experience design University and/or advanced degree(s) in Service Design, Interaction Design, User […]

23 October 2017
Experientia is hiring! Lead Service Designer

Lead Service Designer: Lausanne, Switzerland and Turin, Italy (*) Experientia is seeking a Senior Service Designer to lead service design projects from the Turin, Italy office (*) or the Lausanne, Switzerland office. The Senior Service Designer will have experience leading a team of behavioral analysts and service modelers in research and service design projects lasting […]

18 October 2017
Innovate through service design – The Innovation Center of Intesa Sanpaolo and Experientia for “Torino Design of the City”

by Erin O’Loughlin – Photos: Naz Kazazoglu In Turin, you only need to tell your taxi driver “Take me to the skyscraper” to end up at the impressive Innovation Center of the Intesa Sanpaolo bank, rising in the heart of Turin, with a fine view of the Turin hills and the Italian alps. Here on […]

See all articles