8 April 2007

Consumer technology: is “ease-of-use” a myth?

Be the first to share

Ease-of-use
A panel recently discussed the growing problems with product design features vs. the cry for “make it easy to use” and where designers and developers have to address this issue to win back consumers.

Speakers were Bill Moggridge, founder of IDEO; BJ Fogg, founder of the Stanford Persuasive Technology Lab; John Paczkowski, senior editor of AllThingsD.com of the Wall Street Journal; and Tim Plowman of Intel’s Digital Health Group.

The forum, which took place on 4 April, was presented by the MIT Club of Northern California, the Stanford Center for Longevity, the Hasso Plattner Institute of Design at Stanford University, and SmartSilvers Alliance.

EETimes Online has posted an excellent article about the presentation entitled “Ease-of-use crisis: Designers or ‘feature creeps’?”.

A panel of experts on “ease of use” whose experience ranges from technology design to behavioral psychology agreed rather ruefully Wednesday (April 4) that one of the most complicated challenges in electronic engineering is simplicity.

Their conclusions echoed the irony of one audience member—an attorney with Silicon Valley law firm Wilson, Sonsini, Goodrich & Rosati—who defined “technology” as “something that doesn’t quite work yet.”

Panelist B.J. Fogg, a psychologist who founded Stanford University’s Persuasive Technology Lab, summarized the issue by saying that “every possibility you add to an interface increases your likelihood of failure” in the marketplace.

Tim Plowman, a professor who has studied human behavior at the University of California at Berkeley and Santa Clara University, addressed the basic issue of convincing designers to devise interfaces that are intuitively accessible to users of all ages and levels of technical sophistication. “It is much, much harder,” he said, “to achieve simplicity in interaction design.”

Bill Moggridge, founder of IDEO, a firm that designs user-centered products and services, noted that older users are slower to adapt to electronic device complexity because older users are more complex themselves, with “more things on our minds.” He said, “Among us wrinklies, it’s less likely that we’ll get it right away, unlike younger people.”

Read full story

Be the first to share
26 January 2017
New toolkit to create digital government services
The UK's Government Digital Service has launched a service toolkit that aims to be a one stop shop for service design resources (reports PublicTechnology). The toolkit is a single page on GOV.UK that provides links to …
19 January 2017
Don Norman on what Apple, Google and Tesla get wrong
Don Norman is a technological optimist. The author of The Design of Everyday Things and head of UC San Diego's Design Lab believes that artificial intelligence might only take the worst parts of our jobs, …
19 January 2017
[Report] Consuming Differently, Consuming Sustainably: Behavioural Insights for Policymaking
The objective of this report, published by the United Nations Environment Programme (UNEP) is to shed light on opportunities to strengthen the effectiveness of policies for sustainable consumption in both developed and developing countries. The …
8 January 2017
The complexity of plastic bags
As societies face increasingly complex problems, design is emerging as the tool to solve some of Asia's biggest issues. Through field trips with designers skilled in human-centered design, the team behind Ethnographers' Field Guide to …
19 December 2016
Australia’s Digital Ethnography Research Centre on experiencing the digital in everyday life
The Digital Ethnography Research Centre (DERC), part of RMIT University, focuses on understanding a contemporary world where digital and mobile technologies are increasingly inextricable from the environments and relationships in which everyday life plays out. …
18 December 2016
Why UX research is business research
Libby Maurer, UX leader at Widen Enterprise (a content technology company specializing in digital asset management software and content production services), makes a strong case for the value of UX research in a hardcore business …
1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities
Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature …
19 November 2016
A conversation with Dan Ariely about what shapes our motivations
A professor of psychology and behavioral economics at Duke University, Dan Ariely relentlessly examines our assumptions about ourselves—and finds they’re often totally misconstrued. We think, for example, that money is our main motivator in the …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

See all articles