Content strategy and the future of the online experience

Fusing content strategy with design
by David Gillis
Context maps and content flow diagrams are just two possible ways to integrate content strategy and UX design—which is really the goal. Content strategy needs to develop its own brand of design thinking and action in order to truly come into its own as an essential part of a holistic UX design process.

What’s next for the online experience?
by Moira Dorsey & Forrester Research
Three types of trends are driving online experiences into their next phase: capabilities, consumers and competition.