16 July 2010

Content Strategy questions and answers

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Content strategy
Content strategy is becoming a hot topic (and one I am greatly interested in).

Last year, Kristina Halvorson of Brain Traffic published the book Content Strategy. In her own words, it “offers a pretty straightforward approach to planning for content in your web initiatives.”

“Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget.”

Now some people who have read the book are launching the idea of a joined question time, the UIE Book Club, starting with this book on 17 August. All can join in.

Nick Finck of Blue Flavor recently gave a talk to the Content Strategy Seattle group on how content strategy fits into the user experience. He has posted the slides and a videocast for the talk.

(via InfoDesign)

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