14 June 2007

Daily reporting from the UPA annual conference (3)

Be the first to share

Patterns
Yesterday the regular annual conference of the Usability Professionals’ Association (UPA) started.

Jakob Biesterfeldt (User Interface Design, Germany) and Robert Gillham (Amberlight, UK) continue their reporting from Austin, Texas:

‘The conference started off with keynote speaker Bill Buxton from Microsoft Research. Trying to pinpoint the object of design, Bill stated that “we are deluding ourselves if we think that what we design are the things we sell. Instead, we must design the individual, social and cultural experience that they engender and the value and impact that they have.” When we design interactive products, we should not start with screenshots of any kind, but rather sketch out storyboards that illustrate the user experience. We should put great emphasis on the transition between the states that you would typically see on screenshots. Arrows as used in page flow diagrams should be much more elaborate, indicating the dynamics of transitions over time.

In the afternoon, Susan Dray and David Siegel reported from their experiences in intercultural usability studies and gave away some tips for overcoming cross-cultural challenges, something many American participants still seem to find scary – so our International Usability Partners network definitely does make sense.

The UPA is by the way planning to bring its annual conference to Europe within the next two or three years.’

Amberlight (UK) and User Interface Design (UID) are founding members of the International Usability Partners (IUP). The IUP are a network of independent usability companies who provide usability services worldwide, based on a common understanding of best-of-class quality and methodology.

On Thursday Jakob and Robert will present the paper “Guidelines for Successful Recruiting in International Usability Studies” exchanging experiences from numerous usability studies across borders, cultures and languages. Their ideas on successful recruiting in international usability studies are available here.

Be the first to share
1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities
Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature …
19 November 2016
A conversation with Dan Ariely about what shapes our motivations
A professor of psychology and behavioral economics at Duke University, Dan Ariely relentlessly examines our assumptions about ourselves—and finds they’re often totally misconstrued. We think, for example, that money is our main motivator in the …
11 November 2016
The cognitive psychologist’s view of UX design
Psychologist and cognitive scientist Dr. Susan Weinschenk explains how her science informs UX design. Weinschenk takes research and knowledge about the brain, the visual system, memory, and motivation and extrapolates ten UX design principles from …
29 October 2016
Upcoming conference on design & sustainable innovation for smart cities
Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, …
16 October 2016
Study says aggressive drivers see autonomous cars as easy prey
Aggressive drivers are looking forward to sharing the road with autonomous cars as they believe they can cut in front of them easily. This is how Peter Campbell summarised in the Financial Times one of …
18 September 2016
Better decisions by design: applied behavioral science
Can we design a decision aid that gives us health information we need and counters our biases so that we end up more knowledgeable and confident in our preference? This is the challenge that …
5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to "transform data into insights about consumers’ motivations and …
4 September 2016
Cognitive bias cheat sheet
Cognitive biases are tendencies to think in certain ways that can lead to systematic deviations from a standard of rationality or good judgment. Buster Benson has tried to arrange the rather exhaustive lists of cognitive …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

See all articles