Daniel Bor is a cognitive neuro-scientist at the Sackler Centre for Consciousness Science, University of Sussex, and author of The Ravenous Brain: How the New Science of Consciousness Explains Our Insatiable Search for Meaning.
He disagrees with the thesis put forward in Malcolm Gladwell’s book Blink:
“Aren’t you meant to trust your gut in these instances, and keep the conscious mind firmly distanced from such important decisions? And isn’t the mind almost entirely made up of a vast, wise unconscious side, with our consciousness a minuscule simpleton in comparison?
This, at least, seems to be the fashionable way to view decision-making right now (see Malcolm Gladwell’s book, Blink). Much of the science behind this position came from a series of prominently published studies, which showed that if there were a large number of facts to assimilate, trusting your gut was dramatically superior to conscious deliberation. All well and good… except that even more papers have reported the opposite result. In other words, your conscious mind is always better at making these complex decisions. And many tasks, such as logical operations or understanding social nuances, simply cannot be carried out by the unconscious mind.”
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Wide ranging partnership also covers collaboration with design schools and public events on service design “Finding the way forward for independent design means building new business models for service design consultancies in the age of the company buy-out.” Michele Visciola, President, Experientia PRESS RELEASE It seems the business world is finally realising that service and […]
Another EPIC conference come and gone, and no, we’re not using “epic” in the way under-10s use it about cool things on the internet. EPIC is the Ethnographic Praxis in Industry Conference, one of the most important annual events for practitioners of anthropology, ethnography and related disciplines. Ethnography is one of Experientia’s key methodologies, underpinning […]
Service Design Intern: Lausanne, Switzerland and Turin, Italy Experientia, an international experience design consultancy, is looking for service design interns for our Turin, Italy office, to support research, concept development and design. The ideal candidate will be a holistic thinker and designer, with a systems approach to enable complex service offerings, driven by an understanding […]
Senior Service Designer: Lausanne, Switzerland and Turin, Italy (*) We are looking for service designers with outstanding design skills, methodical thinking, and experience in designing complex service ecosystems using a human-centered design methodology. Required 2-5 years’ experience in service design and/or user experience design University and/or advanced degree(s) in Service Design, Interaction Design, User […]
Lead Service Designer: Lausanne, Switzerland and Turin, Italy (*) Experientia is seeking a Senior Service Designer to lead service design projects from the Turin, Italy office (*) or the Lausanne, Switzerland office. The Senior Service Designer will have experience leading a team of behavioral analysts and service modelers in research and service design projects lasting […]
by Erin O’Loughlin – Photos: Naz Kazazoglu In Turin, you only need to tell your taxi driver “Take me to the skyscraper” to end up at the impressive Innovation Center of the Intesa Sanpaolo bank, rising in the heart of Turin, with a fine view of the Turin hills and the Italian alps. Here on […]