Daniel Bor is a cognitive neuro-scientist at the Sackler Centre for Consciousness Science, University of Sussex, and author of The Ravenous Brain: How the New Science of Consciousness Explains Our Insatiable Search for Meaning.
He disagrees with the thesis put forward in Malcolm Gladwell’s book Blink:
“Aren’t you meant to trust your gut in these instances, and keep the conscious mind firmly distanced from such important decisions? And isn’t the mind almost entirely made up of a vast, wise unconscious side, with our consciousness a minuscule simpleton in comparison?
This, at least, seems to be the fashionable way to view decision-making right now (see Malcolm Gladwell’s book, Blink). Much of the science behind this position came from a series of prominently published studies, which showed that if there were a large number of facts to assimilate, trusting your gut was dramatically superior to conscious deliberation. All well and good… except that even more papers have reported the opposite result. In other words, your conscious mind is always better at making these complex decisions. And many tasks, such as logical operations or understanding social nuances, simply cannot be carried out by the unconscious mind.”
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Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]
Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015