12 July 2007

Danish telecom provider TDC involves users in future product development

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TDC
In co-operation with Innovation Lab and the Danish design company Designit, the Danish telecom provider TDC intends to involve users in future product developments. The objective is to end up with meaningful products.

TDC is currently planning to introduce a Home Gateway which in the long term could come to represent the equivalent of an odd-job man about the home. Now, the Danish telecommunications company wishes to ensure that their product will be a sure hit with the consumers – thus eliminating unnecessary development costs.

Together with the design company Designit, Innovation Lab has set out to work out the best possible design of a Home Gateway aimed at incorporating the entire technology of the home into one solution. The users will be the driving force behind this undertaking – behind this new product from TDC.

During the spring of 2007, the project group has been using e.g. net communities and adaptations of user inputs from modern families with a need for slim-lining their electronic appliances. The outcome of this was that TDC, Innovation Lab and Designit have now taken steps to continued development of the Home Gateway on the basis of user statements – an entirely novel approach in Denmark.

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(via Nik Baerten)

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