13 August 2008

Dell’s Digital Nomads

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Digital Nomads
Coinciding with the introduction of Dell’s new laptops, the company launched a new community site called Digital Nomads (with not much Dell branding to be seen).

According to a Dell press release, the site “is designed for individuals who are not defined by the four walls in their office or home, but by a desire to always be connected for work and play no matter their location.

“Community members can come together to read about other digital nomads and share ideas, tips, tricks and best practices.”

There are even Digital Nomad communities on Facebook, LinkedIn, Twitter, YouTube and delicious.

According to a BBC report, Dell predicts that the demands of the digital nomad are expected to drive laptop sales to over one billion in the next five years:

There is no business as usual in the connected era,” said Andy Lark, Dell’s vice president of global marketing.

“Boundaries for businesses are virtual. This is a new class of worker who maybe doesn’t have an office and who maybe visits 10 offices in a day and visits several different customers.” […]

“If you look at India, about 67% or more of their workforce is going to be entirely mobile and that is driving the demand for new features in the laptop like all day connectivity, long battery life, high-level security and uncompromising design and durability.”

I would be curious to hear more about the research that went into this all, but the site seems to have no information on that.

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