Making products attractive and user-friendly is a smart idea, but it is no substitute for R&D and investment, argues James Woudhuysen, a professor of forecasting and innovation at De Montfort University, on Spiked, a British Internet magazine focusing on politics, culture and society from a humanist and libertarian viewpoint.
“Exaggerating design’s scope for impact is now a global pastime. For example, the New York City design firm Reboot seriously proposes that human rights can be designed, because ‘at our local health clinic, at our unemployment office or at our child’s school… [there] are the moments when human rights are realised in practical ways’. This underlines how the boosting of design’s economic contribution is part of a wider doctrine of what Virginia Tech professor Paul Knox rightly terms ‘hubristic design determinism’. Whereas Karl Marx argued that social being determines consciousness, design boosters contend that design plays a determining role in both economic growth and everyday behaviour. Arguably, they take a leaf from architecture here; but whatever the case, even leading economic commentators are now so bereft of a genuine strategy for growth that they find themselves pronouncing that ‘Design adds value to the product – in fact design adds most of the value to the product’.
This conception of design is completely over the top. If they want to be ambitious, and they should, designers should recognise that real economic growth will come from the development of whole new industrial and service sectors, capable of creating hundreds of thousands of properly paid jobs. Design cannot create those industries – they will come out of the much more elemental processes of R&D, the kind of R&D that led to the nuclear, plastics and pharmaceuticals sectors. And whether this R&D happens is, again, not a technical issue, but to do with the priorities and vision of society. Right now, the West prefers to talk up the merits of relatively cheap design than to do the dearer, riskier business of R&D.”
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Wide ranging partnership also covers collaboration with design schools and public events on service design “Finding the way forward for independent design means building new business models for service design consultancies in the age of the company buy-out.” Michele Visciola, President, Experientia PRESS RELEASE It seems the business world is finally realising that service and […]
Another EPIC conference come and gone, and no, we’re not using “epic” in the way under-10s use it about cool things on the internet. EPIC is the Ethnographic Praxis in Industry Conference, one of the most important annual events for practitioners of anthropology, ethnography and related disciplines. Ethnography is one of Experientia’s key methodologies, underpinning […]
Service Design Intern: Lausanne, Switzerland and Turin, Italy Experientia, an international experience design consultancy, is looking for service design interns for our Turin, Italy office, to support research, concept development and design. The ideal candidate will be a holistic thinker and designer, with a systems approach to enable complex service offerings, driven by an understanding […]
Senior Service Designer: Lausanne, Switzerland and Turin, Italy (*) We are looking for service designers with outstanding design skills, methodical thinking, and experience in designing complex service ecosystems using a human-centered design methodology. Required 2-5 years’ experience in service design and/or user experience design University and/or advanced degree(s) in Service Design, Interaction Design, User […]
Lead Service Designer: Lausanne, Switzerland and Turin, Italy (*) Experientia is seeking a Senior Service Designer to lead service design projects from the Turin, Italy office (*) or the Lausanne, Switzerland office. The Senior Service Designer will have experience leading a team of behavioral analysts and service modelers in research and service design projects lasting […]
by Erin O’Loughlin – Photos: Naz Kazazoglu In Turin, you only need to tell your taxi driver “Take me to the skyscraper” to end up at the impressive Innovation Center of the Intesa Sanpaolo bank, rising in the heart of Turin, with a fine view of the Turin hills and the Italian alps. Here on […]