Design Week investigates a new wave of service design proponants who are helping to embed design in big brands.
Taking the two-day Service Design Global Conference as a context, the author highlights the radical changes businesses are making by using design to deliver profitable customer-focused experiences.
In particular, the article profiles four cases:
The work of business management firm Capita in helping their clients reshape entire services – the recruitment process for The British Army, and the UK TV licensing process for example – through long term consulting contracts.
Barclays, and in particular the Barclays Pingit project, a payment mobile app that allows users to make and receive payments using their phone’s contact book.
Xerox’s transformation from a tech manufacturer into a services business.
Ideo.org‘s work with Unilever, Water and Sanitation for the Urban Poor, and the Global Alliance for Improved Nutrition to design a scalable business in Kenya selling water alongside hygiene and nutrition products.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
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