Innovative design-based approaches to public service management can rapidly enhance user experience whilst driving effective and efficient policymaking, explains Lucy Kimbell on the site of the Policy Network (the UK’s leading thinktank and international political network based in London).
“[The UK Cabinet Office, the Young Foundation, the International Telecommunications Union amd Nesta] are all examples of organisations reaching out to something confusingly called “Design”, in their attempts to create and deliver better responses to social challenges. Here, “better” public services can be understood through the lens of Roman architect Vitruvius. Well-designed public services should be pleasing and easy to access and use from the end user’s perspective (venustas). They should use resources effectively and efficiently, for example, reducing public sector investment (firmitas). And they should achieve policy goals resulting in the impacts that were the point of creating the solution in the first place (utilitas).
Helpful is how Kimbell describes what is distinctive about an approach where a team of people from policy, social science, technology and design backgrounds together take a design-led approach to addressing social challenges.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]