In a long article, designer Avi Itzkovitch explains how, when connecting applications across smart devices, UX designers can create product ecosystems that dynamically respond to user contexts and thus provide enhanced experiences.
The author reviews various theories on the multiscreen ecosystem, including this one from Google:
“Michal Levin, a UX designer at Google, describes multiscreen ecosystems in terms of three main categories. The first is consistent experience, where the application and the experience are similar across all screens. […] The second category is the complementary experience, where devices work together and communicate with each other in order to create a unique experience. […] The third category of app ecosystems the continuous multiscreen experience, which is possibly the most important category for a contextual multiscreen design. For a continuous experience across several devices, UX professionals must evaluate when and where a product will be used in order to assess the optimal experience for the user at the time of use.”
Itzkovitch then continues by providing his own accumulated experience in understanding the basic context assumption for the various device types: smartphones, tablets, personal computers and smart TVs.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]
Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015