22 September 2007

Donald Norman on the importance of unmet needs

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Donald Norman
Donald Norman has written a few articles for ACM Interactions that he has posted on his site (but I cannot yet find in Interactions magazine itself):

Filling much needed holes
“We need more unmet needs, not less. How many times do the never-ending ethnographic studies coupled with ever-eager design groups lead to unwanted, unnecessary, overburdening, and environmentally insensitive products? How many times are these unmet needs best left unmet? Why must we rush to fill the essential voids in our lives?”

There is an automobile in HCI’s future – part 2
“The automobile industry is badly in need of guidance on human factors. Excellent people already work in the companies, but they suffer the problems faced within the consumer electronics and computer industries over the past few decades. This is an important arena, one where human-centered design skills are essential. But success will come only when our discipline can provide seasoned managers who know how to work across disciplines, with engineers, designers (stylists), manufacturing, marketing and, of course, upper management. There should be an automobile in HCI’s future: but to make this happen presents a challenging problem in management, politics, and diplomacy.”

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13 February 2016
“How we used design research to launch The New York Times en Español”
A year ago Juliette Melton led a design research field project to explore how The Times could best share its journalism with the Spanish-speaking world. What the team learned from that in-depth research — as well as …
13 February 2016
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29 January 2016
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29 January 2016
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28 January 2016
The Power of Privacy – documentary film
In this half-hour film (commissioned by The Guardian and Silent Circle), Aleks Krotoski travels the world to undergo challenges that explore our digital life in the 21st century. Watch her be stalked and hacked, fight to …
27 January 2016
Human-machine interactions and the coming age of autonomy
Melissa Cefkin is a Principal Scientist & Design Anthropologist at Nissan Research in Silicon Valley where she explores the potential of having autonomous vehicles as interactive agents in the world. In an article that was published …
27 January 2016
Remaking Ford into a user experience-driven company
Ford CEO Mark Fields recently declared that Ford would be remade as a user-experience driven company: "We have obviously a lot experience in the car business, over 113 years, and our differentiation is going to be …
26 January 2016
The computational anthropologist
When people think of quantitative analytics, big data, and statistics, they rarely picture an anthropologist. The truth is that although anthropology is well known for gathering qualitative data, anthropologists are trained to understand all kinds …

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