23 May 2012

Ecosystems rule over products now. Here’s how Samsung’s designers are coping

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In order for designers to navigate the complex ecosystem of digital platforms, they’ll need to master business modeling and become comfortable working across disciplines, says Samsung’s design chief, Sunghan Kim.

The big design leadership challenge is the familiar one of managing design’s input and role in large cross-functional teams. “Design is more of a community-based activity now,” he reflects. “For designers to succeed, they need to be able to collaborate with team members from different disciplines. We mull over to what extent product and service designers need to become with familiar with business modeling, or merely work effectively alongside business analysts. For Sunghan, it’s both. Just as in the Noughties, many product, UX, and service designers taught themselves how to code, in his view, designers in the coming decade will need to have a working knowledge of business modeling, especially at the concept stage, and learn multidisciplinary collaboration for the development phase.”

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