10 March 2015

Empathy makes you only more egocentric

Be the first to share

In a battery of experiments, Imperial College’s Johannes Hattula and his coresearchers Walter Herzog, Darren Dahl, and Sven Reinecke interviewed marketing managers about their personal preferences for a selected product or service. The researchers then primed some managers to be empathetic by having them describe a typical customer of the offering and imagine that person’s thoughts and reactions. All managers were asked to predict customers’ desires and took a survey assessing empathy levels. The more empathetic managers were, the more “egocentric” they became; that is, the more likely they were to say that the customers’ preferences were the same as their own.

The effect was consistent. The more empathetic managers were, the more they used their personal preferences to predict what customers would want. Another key finding that should get people’s attention is that the more empathetic the managers were, the more they ignored the market research on customers that we provided them.

Be the first to share
19 June 2018
UX and Service Design for Connected Products
UX and Service Design for Connected Products by Claire Rowland Digital Catapult, 2018, 36 pages (via IoT.uk) There are a huge variety of applications in IoT spanning connected products and hardware enabled services. Consumer products such as home lighting …
4 May 2018
[Book] Automating Inequality
Automating Inequality: How High-Tech Tools Profile, Police, and Punish the Poor By Virginia Eubanks St. Martin's Press, January 2018 272 pages The State of Indiana denies one million applications for healthcare, foodstamps and cash benefits in three years—because a …
2 May 2018
[Book] Ethnographic Thinking
Ethnographic Thinking: From Method to Mindset by Jay Hasbrouck Routledge Press, December 2017 140 pages This book argues that ‘ethnographic thinking’―the thought processes and patterns ethnographers develop through their practice―offers companies and organizations the cultural insights they need to …
27 April 2018
The case for hiring a ‘Digital Anthropologist’
James Ingram, chief executive officer of visual content creation company Splashlight, explains why we need digital anthropologists to handle handle, interpret and apply cultural analysis to data and arrive at consumer insight. Making sense of copious …
25 April 2018
Ambient contextuality, the next big game-changer in technology interface
Jim Hunter, chief scientist and technology evangelist at Greenwave Systems, predicts in TechCrunch that the next big game-changer in technology interface is ambient contextuality. "Ambient contextuality hinges on the idea that there is information hidden all …
25 April 2018
Two reports on people’s attitudes and understanding of digital technologies
Doteveryone, a UK think tank that champions responsible technology for the good of everyone in society [similar to Milan's newly founded Digital Culture Center], published two reports this year: the first one, The Digital Attitudes …
18 April 2018
[Book] The Qualified Self
The Qualified Self: Social Media and the Accounting of Everyday Life by Lee Humphreys MIT Press May 2018, 179 pages How sharing the mundane details of daily life did not start with Facebook, Twitter, and YouTube but with pocket …
5 April 2018
Human-centred design in the industrial context
Four papers from the last couple of years: The Benefits of Human-centred Design in Industrial Practices: Re-design of Workstations in Pipe Industry By Margherita Peruzzini, Stefano Carassai and Marcello Pellicciari Procedia Manufacturing - Volume 11, 2017, Pages 1247-1254 Sustainable …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]

3 May 2018
Invito: DesAlps innovation workshop per le PMI del territorio piemontese

Experientia è lieta di invitare le piccole e medie imprese del territorio piemontese al: DesAlps Workshop #1: Il Design Thinking per le PMI Venerdì 18 maggio 2018 – dalle 9.00 alle 17.30 @ Rinascimenti Sociali | via Maria Vittoria 38, Torino Scopri i vantaggi che il Design Thinking può portare al tuo business per prepararvi […]

27 April 2018
Impact through Design – Event in Turin, Italy

(Scroll down for English) Come può il design generare impatto? In continuità con il summit International Days of Deans and Experts: Impact Through Design (Barcellona, aprile 2018) Torino ospita il primo evento dedicato alla prospettiva italiana sull’impatto generato attraverso il design in riferimento ai Sustainable Development Goals definiti dalle Nazioni Unite. Attori dell’ecosistema territoriale ed […]

26 February 2018
Designing Patient Solutions with Meaning: Review of technology and health apps for a better patient experience

Technology is radically changing the world of healthcare and acts at different levels in support of different stakeholders. There are several digital tools on the market (e.g. wearables, virtual reality, robotics, etc.), many of which work in integration with each other, for example, wearables connected to IOT applications. Experientia’s report provide an overview of some […]

22 December 2017
Happy new year 2018!
30 November 2017
New European study on e-Government initiatives

The latest eGovernment benchmark report of the European Commission shows significant improvement on cross-border availability of digital public services and accessibility of public websites from mobile devices in EU Member states. The study also indicates a need for improvement in transparency of public services delivery and use of supporting technology like eIDs or eDocuments. Performance […]

See all articles