20 May 2013

Ericsson studies on people’s behaviors and values

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Ericsson’s ConsumerLab studies people’s behaviors and values, including the way they act and think about ICT products and services. Here are some of their recent publications:

How young professionals see the perfect company
April 2013
A new study from Ericsson ConsumerLab called “Young professionals at work” looks at the latest generation to enter the workforce: the Millennials.

Mixing schoolwork and leisure
March 2013
According to a ConsumerLab study, almost half of Estonian pupils use school computers for leisure activities. Many pupils also bring their own mobile phones and tablets to school to use for study purposes. This bring-your-own-device behavior blurs the boundary between leisure and school work.
> Video

Consumers’ TV and video behaviors (video)
March 2013
Niklas Heyman Rönnblom, Senior Advisor at Ericsson ConsumerLab, shares insights about consumer’s TV and video behaviors and priorities. The consumer insights highlighted in the video include the importance of HD quality, super simplicity and allowing consumers to personalize their own TV-packages.

Keys for success in the Personal information Economy
February 2013
A new report from Ericsson ConsumerLab shows that consumer awareness of how their information is being shared is still low and anonymous big data is rarely perceived as a big issue.

Network quality and smartphone usage experience
January 2013
New findings from Ericsson ConsumerLab have underlined the crucial role of good connectivity and network quality in smartphone user experience and operator loyalty.

On the same level as the ConsumerLab, sits Ericsson’s Networked Society Lab, which researches ICT-driven transformation in society, industry and service provider business.

They recently published a report on the future of learning:

As technology continues to transform our society, those responsible for our current systems of learning and education are facing overwhelming pressure to adapt.

Education technology, connected learning and the rise of the Networked Society are transforming the established concept of learning, teachers’ roles and even the nature of knowledge itself.

In an associated video (YouTube | Vimeo), Ericsson asked experts and educators to explain how learning and education are shifting away from a model based on memorization and repetition toward one that focuses on individual needs and self-expression. Obviously based on very friendly Silicon Valley-inspired technology that supports it all.

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