Espressamente, Illy’s cult coffee bar [Business Week]

Italian coffee maker Illy is out to conquer the “last frontier” – the coffee bar. By rolling out a global chain of licensed cafes called “Espressamente,” Illy intends not only to sell more of its high-quality coffee, but to purvey the original Italian cult of espresso. That means ensuring everything from the barista’s skills and manner to the Italian furniture and interior architecture of the café. It also means coffee as Italians love it: one short, dark shot that coats the tongue with subtle hints of chocolate, almonds, jasmin, and fresh peaches.

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