Ethnographic research by Japanese firms draws attention

Bruno Marzloff
Phil Keys writes in Tech On how Japanese companies drew the attention of participants to their research at “Ethnographic Praxis in Industry Conference (EPIC2007),” an event concerning ethnographic research at companies.

There were programs related to researches conducted by Fujitsu Ltd., Hakuhodo Inc. and Ricoh Co. Ltd.’s U.S. subsidiary, Ricoh Innovations Inc.

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