2 March 2006

Ethnographic study on shopping in Paris airports

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Men_airport
Aeroports de Paris presents the first ethnographic study about men’s buying behaviour in an airport. This unprecedented survey was carried out in January 2006.

In an airport environment, a man travelling on his own becomes a true shopper: He is more autonomous; he takes responsibility for his own shopping and buys more easily. Most men when alone at the airport go through a methodical and quite thorough shopping tour. Contradicting their urban shopping habits, they stop by almost every window and enter in several boutiques.

Their behavior is totally different from the man travelling with his spouse who generally relies on her to guide him. More experienced than him, she validates his choices.

The airport environment greatly modifies the behavior of male passengers. Shopping and window shopping, generally considered as trivial activities, become here natural conduct. Downtown, only 1 man out of 100 enters in a perfume shop alone; at Aeroports de Paris, the visit rate totals 21%!

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Download press kit (pdf, 1.3 mb, 14 pages, in French)

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