8 March 2010

Ethnography informs text-free UI for illiterate people

Be the first to share

Indrani Medhi
Indrani Medhi, an Associate Researcher at Microsoft Research India where she works in the Technology for Emerging Markets team, designed a text free user interface for illiterate populations.

“A student of design, Medhi has developed text-free user interfaces (UIs) to allow any illiterate or semi-literate person on first contact with a computer, to immediately know how to proceed with minimal or no assistance.

As Medhi points out, in text-based conventional information architecture found in mobile phones and PCs, there are a number of usability challenges that semi literate people face. By using a combination of voice, video and graphics in an innovative way, Medhi has overcome this challenge.

Medhi discovered the kind of barriers that illiterate populations face in using technology through an ethnographic design process involving more than 400 women from low-income, low-literate communities across India, the Philippines, and South Africa.”

Read full story

Be the first to share
27 November 2016
Genevieve Bell: ‘Humanity’s greatest fear is about being irrelevant’
Intel anthropologist Genevieve Bell explains in an interview with The Observer's Ian Tucker why being scared about AI has more to do with our fear of each other than killer robots. A lot of the …
17 November 2016
[Book] Collaborative Ethnography in Business Environments
Collaborative Ethnography in Business Environments Edited by Maryann McCabe Routledge 2017, 138 pages In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In …
12 November 2016
The time of user empathy
Forbes Product Member, Alec Pomnichowski, describes the parallels between architecture and product development thinking. He asks product-types to be considerate and thoughtful about the ways in which users experience products and find value in them …
8 November 2016
[Book] Anthropologies and Futures
Anthropologies and Futures: Researching Emerging and Uncertain Worlds Editor(s): Juan Francisco Salazar, Sarah Pink, Andrew Irving, Johannes Sjöberg Bloomsbury Academic May 2017, 288 pages Anthropology has a critical, practical role to play in contemporary debates about futures. This game-changing …
29 October 2016
[Book] From Notes to Narrative
From Notes to Narrative: Writing Ethnographies that Everyone Can Read by Kristen Ghodsee The University of Chicago Press 2016, 160 pages Ethnography centers on the culture of everyday life. So it is ironic that most scholars who do research …
18 October 2016
Interaction Design is dead. What now?
Ralph Ammer argues that interaction design is based on technological thinking and restricted to profitable applications, and proposes a new direction, which he calls "Natural Design", centered around biological systems. The principles are: 1. Our designs …
18 October 2016
Flaws of the Smart City – A design friction kit
Flaws of the Smart City is a critical, workshop-tailored kit to explore the dark faces of the so-called Smart Cities. As any hardware or software piece, the connected cities embed flaws. This kit aims to …
15 October 2016
New Masters in Interaction Design in Italy
Gillian Crampton Smith (among others former director of the legendary Interaction Design Institute Ivrea) and Philip Tabor (among others fomer director of the Bartlett School of Architecture) will direct a new Master in Interaction …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

See all articles