24 December 2007

Experience design in city tourism

Be the first to share

Experience design in city tourism
Experience Design in City Tourism‘ is a study by the Nordic Innovation Centre to gain more insight into what and how visitors want to see and experience during their stay and what the tourist industry can do in the long run to satisfy their needs.

The study starts from understanding how tourists of Nordic & Baltic cities design their own experiences, and how they experience these cities. In total some 5,000 visiting tourists are being interviewed. The results are used to improve the design of tourist experiences in cities — taking into account the existing characteristics for each city — and to help cities meet the expectations and behaviours of their tourists.

“The introduction of experience design to the tourism, service and experience economy is new. Thus, ‘experience design’ will be analysed in order to arrive at a conceptual and practical understanding of how experiences are designed, communicated and constructed by producers as well as consumers.

‘Experience Design in City Tourism’ will provide fourteen cities in the five Nordic and three Baltic countries with valuable input for how to improve the tourism experiences. The analysis will also give Nordic and Baltic countries knowledge, inspiration and tools for how to analyse, understand, improve, customise and develop the user experience through the use of design in relation to experiences.”

The project is headed by Wonderful Copenhagen, the official Copenhagen tourist organisation. The other participants are Malmö, Arhus, Uppsala, Stockholm, Bergen, Oslo, Turku, Tampere, Helsinki, Reykjavik, Tallinn, Riga and Vilnius. The project is financed by the Nordic Innovation Centre under the auspices of the Nordic Council of Ministers. The results of the survey will be published during the spring of 2008.

Other related projects and studies on the Nordic Innovation Centre website:

Be the first to share
23 July 2016
Emerging social roles for life in 2025
Over the last five years Ericsson's Networked Society Lab has been exploring what social life in 2025 might mean. How have 20th structures of industrialization been challenged? What is happening with life and lifestyles right …
18 July 2016
Design research at the New York Times
The pressure to anticipate an audience’s needs and desires is intense—no longer only of concern to business sides of media organizations but a part of the editorial mission, writes Heather Chaplin in the Columbia Journalism …
28 June 2016
Politicians need to commit to ethnographic research if they want to understand people
Business anthropologist Simon Roberts has campaigned hard for the "Remain" side in the UK referendum and is deeply disappointed. He now explores a topic that I too have been arguing for some time now: Politicians, …
22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions …
21 June 2016
‘Big data is people!’
The sum of our clickstreams is not an objective measure of who we are, but a personal portrait of our hopes and desires, argues Rebecca Lemov, associate professor of the history of science at Harvard …
17 June 2016
Remember the people: The foundation for success in 21st C infrastructure
Infrastructure providers are used to focusing on issues of project selection, funding, and regulation. The most successful firms are learning to provide great consumer experiences too. "The consumer experience matters. Infrastructure providers therefore need to …
11 June 2016
Reflecting on the Enterprise UX conference
Anthropologist and UX professional Natalie Hanson attended the Enterprise UX conference in San Antonio, Texas this week. The conference is dedicated to delivering useful, delightful, and humane experiences to people who work for and in …
11 June 2016
Time for big anthropology
"Big data" is one of the most promising developments in health care in a decade. Yet, writes Dan Beckham, they too often breed myopic overconfidence. "The numbers, after all, never lie — except when they …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

See all articles