25 November 2007

Experience Project embraces anonymous socialising

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Paul Dourish
The Experience Project (EP), which launched a public beta about a year ago, is built specifically around the concept of remaining anonymous while socializing, explains Josh Catone of Read/Write Web.

The site has grown to 250,000 members, almost 60% of those added in the past three months, and is backed by an impressive line up of angel investors including Ron Conway, Kathryn Gould, and Steve Blank.

According to EP, by emphasizing and encouraging anonymous interaction, the site allows people to open up more than they do on other social networking sites. One member gushes, “this is the most real representation of myself anywhere — friends, family or online. I’ve never felt so accepted nor had more fun anywhere online.”

Users create profiles on EP based around experiences, which are immediately transformed into groups where other members experiencing the same thing can share stories and feelings about that issue. These can range from the serious, such as medical conditions, battles with addiction, or marital problems, to the whimsical, such as being in love, or having seen the latest episode of Dancing With the Stars. You can also form groups around goals, such as the desire to lose weight.

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(via InternetActu)

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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