9 December 2010

Experientia collaborates with top Korean university

Be the first to share

UNIST
Experientia, the international user experience design consultancy, has signed a five-year research and education collaboration agreement with the Design and Human Engineering School (DHE) of the Ulsan National Institute of Science and Technology (UNIST) – Korea’s new top university – in a quest to change the way that design is seen and practiced in Korea.

UNIST was founded in 2009 in the industrial city of Ulsan, and aims to foster world-class education in science and technology, with top-notch students (top 3% of student intake), faculty (20% foreign), and facilities. All courses are conducted in English. UNIST, which already has a substantial online programme, also aims to be Korea’s first mobile campus: students can watch lectures, get their assignments and track their grades using smartphone apps whenever and wherever they need them.

Traditionally design in Korea has been art-based and offered through art schools. DHE is aiming to change this, by driving global industry collaboration and encouraging a multi-disciplinary approach in research and education. All students have two cross-discipline majors from Integrated Industrial Design, Engineering & Systems Design and Affective & Human Factors Engineering.

The main focus of the Experientia-UNIST/DHE collaboration will be on human-centred design and on applying this powerful innovation approach in the education of future designers and engineers, and in conducting effective applied research projects.

Experientia will support UNIST/DHE in the development of its educational programme, through adding a horizontal user experience driven didactic approach; defining a comprehensive research methods course; contributing specific expertise in areas such as interaction design, interface design and industrial design, amongst others; and organising projects workshops, teacher seminars and summer camps.

Other ideas currently being explored involve student and staff/faculty exchange, co-operation in joint research projects (possibly as part of wider European research initiatives), an in-depth longer-term collaboration on yachting design, and possible joint publications or presentations at international conferences.

In the following months Experientia and UNIST/DHE will work on shaping the specifics of the collaboration agreement through further discussions and project agreements.

Experientia has a long-term commitment to design education and research. Its partners and collaborators have been lecturing and teaching design at important international universities and design schools for many years, including the Academy for Art and Design in Berlin, Germany. Banff New Media Institute (Banff, Canada), Design Center Busan (Busan, South Korea), Domus Academy (Milano, Italy), IED (Torino, Italy), Interaction Design Institute Ivrea (Ivrea, Italy), Jan Van Eyck Academy (Maastricht, Netherlands), Politecnico di Milano (Milan, Italy), Politecnico di Torino (Torino, Italy), Rhode Island School of Design (Providence, RI, USA), Samsungʼs Innovative Design Laboratory (Seoul, South Korea) and Umea – Institute of Design (Umea, Sweden). Experientia has also been involved in several regional and European research projects.

Links:
Experientia
UNIST
– Korea Times: UNIST to foster elites in science, tech fields
– Korea Times: Universities’ English-friendly policy has pros and cons
– Joong Ang Daily: Unist aims to be Korea’s first mobile campus

Be the first to share
23 July 2016
Emerging social roles for life in 2025
Over the last five years Ericsson's Networked Society Lab has been exploring what social life in 2025 might mean. How have 20th structures of industrialization been challenged? What is happening with life and lifestyles right …
22 July 2016
A nudge toward participation: Improving clinical trial enrollment with behavioral economics
A nudge toward participation: Improving clinical trial enrollment with behavioral economics Eric M. VanEpps, Kevin G. Volpp and Scott D. Halpern (University of Pennsylvania) Science Translational Medicine - 20 Jul 2016 Vol. 8, Issue 348, pp. 348fs13 Interventions informed …
18 July 2016
Design research at the New York Times
The pressure to anticipate an audience’s needs and desires is intense—no longer only of concern to business sides of media organizations but a part of the editorial mission, writes Heather Chaplin in the Columbia Journalism …
11 July 2016
[Book] LEAP Dialogues: Career Pathways in Design for Social Innovation
LEAP Dialogues: Career Pathways in Design for Social Innovation Edited by Mariana Amatullo, with Bryan Boyer, Liz Danzico and Andrew Shea Published by Designmatters at ArtCenter College of Design July 2016, 360 pages The professional landscape for design in …
22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions …
21 June 2016
‘Big data is people!’
The sum of our clickstreams is not an objective measure of who we are, but a personal portrait of our hopes and desires, argues Rebecca Lemov, associate professor of the history of science at Harvard …
17 June 2016
Remember the people: The foundation for success in 21st C infrastructure
Infrastructure providers are used to focusing on issues of project selection, funding, and regulation. The most successful firms are learning to provide great consumer experiences too. "The consumer experience matters. Infrastructure providers therefore need to …
15 June 2016
Six recent articles from UXMatters
UXMatters has a new design and this seems to have benefited the quality as well, as there are more inspiring articles than ever. Here my pick: June 14 edition Algorithms as the New Material of Design A column …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

See all articles