2 September 2009

Experientia helps Helsinki reduce carbon emissions

Be the first to share

Low2No
Helsinki, Finland — Yesterday, Turin-based company Experientia was announced as part of the winning team for a project in Jätkäsaari, Helsinki, which aims to construct an urban zone with low or no carbon emissions.

Sitra, the Finnish innovation agency, revealed that the winning team of the Low2No development design competition was made up of Arup, Sauerbruch Hutton , Experientia and Galley Eco Capital — selected out of 74 initial entries — for their C_life – City as living factory of ecology project.

Experientia bring their unique perspective as an innovative experience design company to the project. With a focus on people-centred design, and people’s real needs, behaviours and experiences, Experientia provides a balance to the architectural and financial parts of the project, and considers the impact of sustainability on people’s day-to-day lifestyles.

The competition jury stated that the multinational team leveraged a particularly promising consumer/behavioural framework to empower citizens in meeting the goal of sustainability.

Marco Steinberg, director of strategic design at Sitra and chairman of the competition jury said “A well developed holistic proposal, the strategy highlighted two important insights: the creation of a carbon neutral district dovetailed with consumer oriented planning, thus supporting Sitra’s objective of empowering citizens.”

While other team members devised the architectural and financial strategies for the project, Experientia’s responsibility was to address the delicate theme of how to initiate behavioural change to support a sustainable style of living in this completely renewed urban district. Starting with the concept that people, their contexts, social networks, habits and beliefs are crucial tools for creating sustainable change in behaviour, Experientia explored ways to offer people control over their consumption and to see the effects of their actions on the environment.

Using their expertise in designing valuable user experiences, Experientia’s strategies to empower people’s change include: developing engagement and awareness programs, through services aimed at creating social actions based on green values; using technology to assist people in making decisions, such as energy metres and dynamic pricing systems; producing positive reinforcement loops (with incentives and benefits) for people who live, work and visit Jätkäsaari; and using the community as a knowledge network to share best practices.

Over the next 6 years, the Jätkäsaari district will be designed, constructed and opened to people. From there, the sustainable ideals that govern its day-to-day life will act as a model and example for the rest of Helsinki, Finland and the world. Through Experientia, Turin will be a vital part of this journey.

See also this earlier post on Putting People First.

Be the first to share
26 January 2017
New toolkit to create digital government services
The UK's Government Digital Service has launched a service toolkit that aims to be a one stop shop for service design resources (reports PublicTechnology). The toolkit is a single page on GOV.UK that provides links to …
25 January 2017
[OECD Report] Use of Behavioural Insights in Consumer Policy
Use of Behavioural Insights in Consumer Policy OECD 20 Jan 2017 48 pages Over the past decade, behavioural insights have helped make consumer policies more evidence-based and effective. This report examines how behavioural insights have been used by …
19 January 2017
Anthropologist Sally Applin on the automation of qualitative methods
Anthropology and its methodologies cannot easily be automated. However, both design and engineering based organizations are attempting it. Anthropologist Sally A. Applin argues that this is based in part on historic legacy systems, a misunderstanding …
19 January 2017
Social science must return to qualitative research to understand social and political shifts
Social science has become increasingly beholden to analysis derived from big data: large numerical sets analysed computationally, write Pamela Prickett and Elaine Howard Ecklund of Rice University. This, they say, "has brought us much insight …
19 January 2017
Don Norman on what Apple, Google and Tesla get wrong
Don Norman is a technological optimist. The author of The Design of Everyday Things and head of UC San Diego's Design Lab believes that artificial intelligence might only take the worst parts of our jobs, …
19 January 2017
[Report] Consuming Differently, Consuming Sustainably: Behavioural Insights for Policymaking
The objective of this report, published by the United Nations Environment Programme (UNEP) is to shed light on opportunities to strengthen the effectiveness of policies for sustainable consumption in both developed and developing countries. The …
19 January 2017
[Report] Behavioural Insights at the United Nations – Achieving Agenda 2030
In 2016, the UNDP Innovation Facility collaborated with the newly engaged UN Behavioural Science Advisor to work on behaviorally-informed design with 8 UNDP Country Offices in all 5 regions: Bangladesh, Cameroon, China, Ecuador, Jordan, Moldova, …
15 January 2017
Putting the “intelligent” machine in its place
It's rare for a data scientist to be so reflective and critical on the limitations (and therefore the real opportunities) of their discipline, as Katherine Bailey has managed in a short article on Techcrunch. Recent …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

See all articles