23 March 2011

Experientia partner on EDF Sustainable Design Challenge jury

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EDF Sustainable Design Challenge
Experientia partner Mark Vanderbeeken has been invited to be a member of the technical committee for the EDF Sustainable Design Challenge: Changing energy together for better living.

The technical committee will analyse the submitted projects from a technical point of view and give recommendations to the Jury select the winning projects, which will be showcased at the EDF Pavilion during the Olympic and Paralympic Games in London, 2012.

The EDF Sustainable Design Challenge invites international educational and research platforms from any kind of specialisation to create energy efficient solutions for a better quality of life. In particular, it encourages entrants from the fields of design, architecture, urbanism, technology, engineering and marketing. The Challenge aims to promote change, reflection and solutions around the themes of sustainability and energy efficiency.

The design team of EDF, the world’s largest utility company, is working together with the French Design Promotion Association (APCI) to gather a core of project leaders from different countries and expertises to participate in the challenge. The leaders are then invited to set up multidisciplinary teams, and select a key sustainability issue of their choice to work on.

This year, leaders in the challenge include Aalto University, Finland; Ecole de Design de Nantes, France; Strate College, France; Politecnico di Milano, Italy; Central Saint Martins College of Art & Design, UK; and Art Center College of Design, USA, among others.

The leaders, together with their team partners, must develop a solution that contributes to a low-carbon society by:
– developing more social and environmentally sustainable behaviour in our daily lives;
– multiplying the renewable energy source solutions;
– limiting or reducing fuel poverty situations; or
– shaping the invisible through interfaces, products and services.

Design for sustainable living is a theme that Experientia is highly committed to, and which we believe is indispensable in creating better lifestyles in a sustainable future. Experientia’s current work on the Low2No project includes research on behavioural change for sustainable living, as well as design concepts for services and advanced smart meters that enable desirable, energy efficient lifestyles.

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