6 June 2013

Experientia presentation at EPIC London

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EPIC, the premier international gathering on the current and future practice of ethnography in the business world, just announced the program of its upcoming conference in London (15-18 September) and Experientia is proud to announce that it will be presenting a paper on Monday 16 September.

The paper is entitled “The changing face of healthcare. Using ethnographic methods in dynamic, complex environments” and will be presented by Experientia researchers Anna Wojnarowska and Gina Taha. Together they will discuss an international ethnographic research project that explored the role and impact of mobile devices, particularly tablet computers within healthcare environments in China, England, Germany and the USA.

“The healthcare industry is undergoing significant transition through new technology, rapidly evolving patient and medical practitioner expectations and new challenges and opportunities related to privacy and security. Within this context, the holistic understandings delivered by ethnographic insights are vital for any project seeking to understand the complex intermingled systems of business, service, practice, and technology, and to develop solutions for environments such as hospitals and healthcare centres. This paper will discuss an international ethnographic research project that explored the role and impact of mobile devices, particularly tablet computers within healthcare environments in China, England, Germany and the USA. In addition to the outcomes regarding tablet use, the project also identified important considerations for using ethnographic methods in healthcare environments, and highlighted why a thorough understanding of the organisational and cultural contexts of use and behaviours is particularly vital when designing for this industry. Moreover, strong collaboration between internal company divisions and, more broadly, between the client and the user experience research consultancy enabled a multidisciplinary approach towards the research and the analysis and provided actionable results, understandable by the broad audience of stakeholders and internal employees involved in the implementation process.”

Keynote speakers at EPIC 2013 are Genevieve Bell (anthropologist and Intel Fellow), David Howers (anthropologist, Concordia University, Montreal), Daniel Miller (Professor of Material Culture at the Department of Anthropology, University College London) and Tricia Wang (global tech ethnographer).

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