12 September 2013

Experientia workshop on strategic UX design for Taiwanese businesses

Be the first to share

Taiwan meets Italy this week, in a series of workshops and company visits hosted by Experientia for Taiwanese business people.

The 15 participants are from a diverse range of roles, from secretary to CEO, and a wide range of industries, including IT, appliances, car accessories, B2B suppliers (sugar, saw blades, electronic components), a dental clinic and a law office. Their visit is a part of a China Productivity Centre (CPC) initiative to introduce Taiwan to the Italian business world, from a user experience perspective.

Experientia, in collaboration with Taiwan-based partner ScenarioLab, has prepared and organised a programme of workshops and company visits that will conclude on Friday 13th, focused on User Experience (UX) design for high-end lifestyles and for sustainability. Experientia has created the majority of the workshops and activities, which are designed to offer the participants both theoretical and practical knowledge of UX design.

In their time in Italy this week, the participants have attended workshops on the main principles and practices of strategic UX design, with successful case study examples. Hands-on sessions have focused on learning, applying and implementing UX methodologies. Other sessions focused on measuring the business impact of UX design, and differentiating company offerings.

The visit to Italy has also focused on introducing and promoting Italian businesses, thanks to meet and greet opportunities provided by the Piemonte Agency for Investments, Export and Tourism. The visitors have had the opportunity to visit some of Piemonte’s most successful businesses, with tours of Gessi, Officine Arduino, Italdesign Giugiaro, Eataly, Maserati, and BasicNet.

On Friday, the visit will conclude with a lecture on “Sustainability as a Strategic Vision” at the Polytechnic of Milan, and a final opportunity for the participants to share their insights and experiences from the week with the group.

Experientia looks forward to continuing its collaboration with ScenarioLab, CPC and the Taiwanese companies that are participating in this trip, and supports the City of Taipei in its ambitions to become World Design Capital in 2016.

Be the first to share
23 July 2016
Emerging social roles for life in 2025
Over the last five years Ericsson's Networked Society Lab has been exploring what social life in 2025 might mean. How have 20th structures of industrialization been challenged? What is happening with life and lifestyles right …
22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions …
21 June 2016
‘Big data is people!’
The sum of our clickstreams is not an objective measure of who we are, but a personal portrait of our hopes and desires, argues Rebecca Lemov, associate professor of the history of science at Harvard …
11 June 2016
Reflecting on the Enterprise UX conference
Anthropologist and UX professional Natalie Hanson attended the Enterprise UX conference in San Antonio, Texas this week. The conference is dedicated to delivering useful, delightful, and humane experiences to people who work for and in …
6 June 2016
How To Design With Discipline: UX Lessons From 3M
The 3M Health Care Business Group follows a strict UX design process that allows for complexity—but isn't overly complex. Jerry Cao and Eileen Conway report on the UX approach at 3M in Fast Company, and explain …
23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity - but they have …
1 May 2016
Report: User Experience and Usability in Complex Systems
User Experience and Usability in Complex Systems Final Report 1/2015 FIMECC (Finnish Metals and Engineering Competence Cluster) November 2015, 225 pages Five years ago, some of Finland’s metals and engineering industry companies were looking for new ways to tackle …
21 April 2016
The product design of IoT
As more and more ‘Internet of Things’ products come into the market, most, if not all will come with significant challenges. The key to overcoming any obstacles, writes Joe Johnston, VP Experience Innovation for Universal …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

See all articles