13 February 2014

Exploring new markets for Firefox OS: mobile and internet behaviours in Central Europe

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Experientia has lately been doing a lot of work on mobile OSes, from feature evaluations of some of the more interesting new arrivals, to comparisons of some of the classics. We have also conducted user research into people’s behaviours and attitudes to OSes, exploring their relationships with mobile phones, internet, brands, and with OSes themselves.

In 2013, Experientia worked with Mozilla’s User Experience Research team as they prepared to enter new, emerging markets with FireFox OS. Experientia led an ethnographic research project exploring mobile and internet behaviours in Poland and Hungary. The project involved observation, shadowing and interviews in the two Central European countries.

In keeping with their open source roots, the Mozilla team has shared some key insights from these intriguing emerging markets in a three part blog series on mobile behaviours in Poland and Hungary. Among other insights, the project discovered a uniquely Hungarian mobile culture, where traditions of close family networks and group buying have left a legacy of complicated mobile contracts and ownership

Mozilla blog posts:

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The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

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