13 February 2014

Exploring new markets for Firefox OS: mobile and internet behaviours in Central Europe

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Experientia has lately been doing a lot of work on mobile OSes, from feature evaluations of some of the more interesting new arrivals, to comparisons of some of the classics. We have also conducted user research into people’s behaviours and attitudes to OSes, exploring their relationships with mobile phones, internet, brands, and with OSes themselves.

In 2013, Experientia worked with Mozilla’s User Experience Research team as they prepared to enter new, emerging markets with FireFox OS. Experientia led an ethnographic research project exploring mobile and internet behaviours in Poland and Hungary. The project involved observation, shadowing and interviews in the two Central European countries.

In keeping with their open source roots, the Mozilla team has shared some key insights from these intriguing emerging markets in a three part blog series on mobile behaviours in Poland and Hungary. Among other insights, the project discovered a uniquely Hungarian mobile culture, where traditions of close family networks and group buying have left a legacy of complicated mobile contracts and ownership

Mozilla blog posts:

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10 September 2017
[Book] Everyday Schooling in the Digital Age
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3 September 2017
[Book] Think like an anthropologist
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The human side of autonomous cars — with Nissan Research’s Melissa Cefkin
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The human side of autonomous cars — with Nissan Research’s Melissa Cefkin

Reposted from Medium Beyond the engineering challenge of creating cars that drive themselves lies the social challenge. Before autonomous cars are ready to navigate our roads, they must be able to navigate the vastly more complicated nuances of human behaviors and interactions — from that friendly nod that says “You first” at a four-way stop, to the […]

31 May 2017
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8 May 2017
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31 March 2017
Experientia guide to Milan Design Week 2017

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12 January 2017
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