21 September 2013

Financial Times on EPIC conference

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This week, business anthropologists from all over the world descended on the Ethnographic Praxis in Industry Conference at London’s Royal Institution, the historic site where Michael Faraday first demonstrated the power of electricity, reports Emma Jacobs in the Financial Times.

Over three days, practitioners discussed applications of anthropology in the business world, covering such issues as big data and clinical trials. Addressed by such luminaries in the field as Genevieve Bell, who has worked at Intel for the past 15 years, the event is an opportunity to meet kindred spirits.

In the US, anthropologists have been hired for more than two decades by technology groups including Intel, Apple and Xerox. Microsoft is said to be the second-largest employer of anthropologists in the world, behind the US government. Technology groups descended on anthropology in order to understand the diverse markets they operated in.

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18 September 2016
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Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

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