9 October 2012

Five new articles on UX Matters

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Tips on Prototyping for Usability Testing
By Jim Ross, Principal of Design Research at Electronic Ink, Philadelphia, PA, USA
Because user research studies peoples’ behavior, the most effective research techniques involve observing participants doing things and talking about what they’re doing. Research that focuses on opinions and discussions of behavior in the abstract isn’t as useful, because it’s difficult for people to talk about their behavior out of context or to evaluate a design without using it. Therefore, the best way to evaluate a new design is to create a prototype and give participants something concrete to interact with and react to. In this column, Jim Ross provides some tips that can make your usability studies more successful and help you to avoid problems when testing prototypes.

Are You Still Using Earlier-Generation Prototyping Tools?
By Ritch Macefield, Owner of Ax-Stream, London UK
Given that we can now choose from a variety of fourth-generation prototyping tools, why is it that so many organizations are still creating second- or third-generation prototypes?

The Many Hats of a Usability Professional
By Rebecca Albrand, Design Researcher at Electronic Ink, Philadelphia, PA, USA
Sometimes it seems as though usability professionals need to have superhuman multitasking abilities to conduct usability test sessions. As a usability professional, you have to wear the hats of a facilitator, a consultant, a conversationalist, a note-taker, a technologist, and a psychologist. In this article Rebecca Albrand describes some objectives for each of the roles you’ll need to take on, as well as provide some tips that you should remember to help you wear each hat successfully.

Demystifying UX Design: Common False Beliefs and Their Remedies: Part 1
By Frank Guo, Founder of UX Strategized, San Bruno, CA, USA
In debunking common UX design myths, Frank Guo shows that they’re just half truths that don’t fully account for the complexity of user experience and that there are better alternatives for achieving your design objectives.

Product Review: Mobile Prototyping and Testing with Justinmind
By Afshan Kirmani, Information Architect at Global Dawn, London UK
Justinmind Prototyper supports requirements gathering, wireframe creation, application simulation, and usability testing. You can use it to create interactive prototypes of both Web and mobile applications. As a bonus, Prototyper lets stakeholders and users provide feedback on your prototypes of mobile and Web applications. Thus, it incorporates all of the features that are necessary for a prototyping project.

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28 April 2017
Global study: Leading companies bet on customer experience
A new report from Harvard Business Review Analytic Services reveals that customer experience is vital for business success, and establishes social media as the foundation for customer experience. The survey, which includes 600+ leaders from the …
22 April 2017
Boston’s human-centered research to design middle-income housing
In Boston, the Mayor’s Office of New Urban Mechanics is conducting ethnographic, human-centered research to design middle-income housing that reflects people’s lived experiences, reports the Stanford Social Innovation Review. This includes intensive planning sessions in …
21 April 2017
ONE Design: a portal on Adaptive Path’s work with Capital One Bank
ONE Design is a content portal where Capital One, the eighth-largest bank in the United States, shares (many) inspiring stories of how their Adaptive Path designers "impact lives with humanity, simplicity, ingenuity - and empower …
13 April 2017
How Silicon Valley is (ab)using behavioral science and nudging
In an extensive review of The Undoing Project: A Friendship That Changed Our Minds, the book by Michael Lewis on the psychologists Daniel Kahneman and Amos Tversky, Tamsin Shaw provides a deeper criticism of the …
11 April 2017
[Book] Designing User Interfaces for an Aging Population: Towards Universal Design
Designing User Interfaces for an Aging Population: Towards Universal Design By Jeff Johnson and Kate Finn Morgan Kaufmann Publishers, March 2017 258 pages > First chapter Designing User Interfaces for an Aging Population: Towards Universal Design presents age-friendly design guidelines …
10 March 2017
How many users are enough in user research?
The British consumer cooperative Co-op uses both qualitative and quantitative approaches to make decisions about products. While quantitative research is best when you want to understand the scale of something (such as how many users …
2 March 2017
[Report] How US youth navigate the news landscape
Yesterday, the New York research institute Data & Society released the report How Youth Navigate the News Landscape (download) that explores how young people use mobile devices, messaging apps, and social media to consume breaking …
1 March 2017
[OECD Publication] Behavioural Insights and Public Policy
Behavioural Insights and Public Policy: Lessons from Around the World OECD, March 2017 408 pages “Behavioural insights”, or insights derived from the behavioural and social sciences, including decision making, psychology, cognitive science, neuroscience, organisational and group behaviour, are …

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5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

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