UX matters posted yesterday four new articles:
The world of services user experience
By Baruch Sachs
In a services organization, you are not only the UX expert, you are also expected to be a thought leader in areas that go far beyond UX. How will your user experience interact with other initiatives within an enterprise? Will the success of your project give you the ability to shine and offer you greater opportunity with your client? Is the organization for which you’re working mature enough to handle a robust UX program?
Cargo-cult user experience? There’s an app for that
By Peter Hornsby
In user experience, as in other fields, accepting received wisdom may seem to be the safe path. If a client is saying they want everything above the fold or a maximum of three clicks away, pushing back in a way that the client can understand can be hard. It’s harder still to push back if the received wisdom happens to be accepted by your peers in user experience. However, by spending the time to reflect on when and why something works and what its limitations are, you’ll become a better UX designer—without succumbing to the delusions of the cargo cult.
More lessons in the art of empathetic design and spontaneity from Degas
By Traci Lepore
Degas may have said that he knew nothing of inspiration or spontaneity, but in reality, he knew their meaning better than most artists. More important, he understood the work that is necessary to make either happen. So, I continue to be fascinated by Degas, his process, and the beauty of his work. Therefore, I am choosing to get a little off topic to explore some important lessons from Degas and what I like to call his performance art.
Gaining control over chaos: designing the emergency service experience
by Laura Keller
When service design is done well, the outcome may be a memorable vacation or a perfect latte. On the other hand, unsuccessful service design leads to unhappy customers, disgruntled employees, and often a floundering business. However, such outcomes pale in comparison to what’s at stake when designing emergency services. When emergency services are successful, their outcome is much simpler: people are safe and secure.
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The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]