21 August 2010

Gender differences in web usability

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Gender and technology
Frank Spillers thinks the User Experience community has not fully tapped the potential of gender-specific design aka Woman-centered Design.

According to Spillers, gender as an audience sensitive criteria (differentiation) is barely present in North American technology product design (where it is much easier to do) let alone Web experiences. In Asia there is more design innovation in this area, he says, and Spillers cites the example of Toshiba’s Femininity series.

Comscore just released a new study last month (June 30 2010) entitled Women on the Web: How Women are Shaping the Internet.

The worldwide study adds some key insights into the growing research on gender differences on the Web and in particular around social networking usage. Spillers reports on the key insights and their implications.

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(via Usability News)

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