29 February 2012

Habits are the new viral: why startups must be behavior experts

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The economic value of web businesses increasingly depends on the strength of the habitual behavior of their users, argues Nir Eyal on Techcrunch. These habits ultimately will be a deciding factor in what separates startup winners and losers.

“Increasingly, companies will become experts at designing user habits. Curated Web companies already rely on these methods. This new breed of company, defined by the ability to help users find only the content they care about, includes such white-hot companies as Pinterest and Tumblr. These companies have habit formation embedded in their DNA. This is because data collection is at the heart of any Curated Web business and to succeed, they must predict what users will think is most personally relevant.

Curated Web companies can only improve if users tell their systems what they want to see more of. If users use the service sparingly, it is less valuable than if they use it habitually. The more the user engages with a Curated Web company, the more data the company has to tailor and improve the user’s experience. This self-improving feedback loop has the potential to be more useful – and more addictive — than anything we’ve seen before.”

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29 July 2017
Nesta as an innovation move for Turin, Italy
A few months back we wrote about the ongoing negotiations between Nesta, the UK's innovation foundation, and the [Italian Foundation] Compagnia di San Paolo to set up a Nesta Italia in Turin. These negotiations have …
2 July 2017
To improve people’s health, listen to social scientists
With an ageing population, a rise in long-term conditions, growing health inequalities and a lack of political will to ensure that funding is increased in line with demand, the UK's National Health Service has been …
6 June 2017
Developing a mobile chatbot for a Pittsburgh museum
The people at Studio, the design, development and workflow laboratory at Carnegie Museums of Pittsburgh, are working on the design and the development of a "new kind of mobile museum experience". Because they would like the …
6 June 2017
First issue of Behavioural Public Policy now available for free online
Behavioural Public Policy is an interdisciplinary and international peer-reviewed journal devoted to behavioural research and its relevance to public policy. The study of human behaviour has recently taken on growing importance within many disciplinary specialties …
31 May 2017
IoT seeks to remake the fundamentals of our everyday lives
Murray Goulden writes in The Conversation that smart homes, wearables and the Internet of Things are indicative of the development of an entire class of technologies seeking to remake the fundamentals of our everyday lives. These …
30 May 2017
Nesta, the UK’s innovation foundation, planning to embark in Turin, Italy
Today the print edition of the Italian newspaper Repubblica published an article with the title Nesta, i campioni dell’innovazione puntano su Torino. Below is the English translation (with English-language links added by us): Nesta, the champions …
28 April 2017
Global study: Leading companies bet on customer experience
A new report from Harvard Business Review Analytic Services reveals that customer experience is vital for business success, and establishes social media as the foundation for customer experience. The survey, which includes 600+ leaders from the …
21 April 2017
ONE Design: a portal on Adaptive Path’s work with Capital One Bank
ONE Design is a content portal where Capital One, the eighth-largest bank in the United States, shares (many) inspiring stories of how their Adaptive Path designers "impact lives with humanity, simplicity, ingenuity - and empower …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

4 August 2017
The human side of autonomous cars — with Nissan Research’s Melissa Cefkin

Reposted from Medium Beyond the engineering challenge of creating cars that drive themselves lies the social challenge. Before autonomous cars are ready to navigate our roads, they must be able to navigate the vastly more complicated nuances of human behaviors and interactions — from that friendly nod that says “You first” at a four-way stop, to the […]

31 May 2017
 Intervista a Todd Harple di Intel sul tech-fashion

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8 May 2017
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Reposted from Medium – Versione italiana The world of fashion is becoming increasingly digital — and not just wearable devices, but with clothing made from fabrics that actually integrate sensors and technology that can monitor and measure the wearer. As fashion starts to go beyond outward appearance, fashion designers need to broaden their skillsets, to make sure […]

31 March 2017
Experientia guide to Milan Design Week 2017

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12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

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1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

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