A day after the announcement that the Avis Budget Group has agreed to acquire Zipcar, the world’s leading car sharing network, for approximately $500 million, Michel Taride, president of Hertz International and executive vice president of Hertz Corporation, presents his view on the future in an OpEd for the BBC website.
“With smartphone and other technologies making it easier to spontaneously chose between many different forms of urban transport, people no longer automatically associate mobility with owning a car,” he claims, stating the obvious.
So what does that mean for Hertz?
“Travel and transport providers have to be increasingly flexible and reactive to their consumers’ needs.
We cannot expect loyalty; we have to earn it.
Speed of response and customer service is what sets businesses apart, as people base their decisions upon ease and value.
Amidst all this technology, it is vital that customers can still interact with companies directly and face-to-face.
Convenience must also be balanced with a good customer experience. Companies simply cannot afford to lose that human element.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]
Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015