30 April 2008

Homegrown – Nokia’s new design thinking on sustainability

Be the first to share

People First
Nokia press release (dated 29 April 2008):

Nokia’s advanced design team today shared “Homegrown”, a long term research project looking at how Nokia can help people make more sustainable choices. The team is exploring specific environmental and social issues including recycling, energy and how to make the benefits of mobile technology available to more people.

The project is being run by the same team who created Remade – a concept first shown at the Mobile World Congress earlier this year and that explores how recycled materials may be used in the future to make mobile devices. At today’s event in Nokia’s London design studio the team showed for the first time some of the other concept they are working on. These are:

  • Zero Waste Charger concept – this explores ways to reduce the energy that is wasted when chargers are unplugged from a mobile device but left plugged into a live mains socket.
     
  • People First concept – this concept takes three human universals of the way people think about communication – time, lists, and people – to inspire and examine new user interface ideas.
     
  • Wears in, not out concept – as more services become available on our mobile devices this concept explores how people could potentially upgrade their devices digitally rather than physically in the future, giving people an additional choice on how they use and update their mobile phones.

The design team developing these concepts works on a time frame of looking three to five years out into the future. By sharing some of these ideas and stimulating a discussion they hope to develop innovative new ideas that can be used both within Nokia’s own business but also more broadly to drive environmental improvements.

Photos of the concepts
A beautiful presentation by Rhys Newman (pdf)
– Further background by team members Julian Bleecker and Raphael Grignani and on Nokia Conversations

Be the first to share
18 September 2016
Bruce Sterling and Jasmina Tesanovic on the home of the future
Jasmina Tesanovic (previously) and Bruce Sterling did a residency at The Arthur C. Clarke Center for Human Imagination at UCSD (San Diego, USA), working with the students on design fiction and futurism. The residency …
5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to "transform data into insights about consumers’ motivations and …
3 September 2016
[Paper] Design for behaviour change as a driver for sustainable innovation
Design for Behaviour Change as a Driver for Sustainable Innovation: Challenges and Opportunities for Implementation in the Private and Public Sectors Niedderer, K., Ludden, G., Clune, S. J., Lockton, D., Mackrill, J., Morris, A., Cain, R., …
30 August 2016
Intel’s Todd Harple proposes new toolkit for fashion designers
Fashion designers must integrate software, sensors, processors and new synthetic and biological materials into their toolkit, argues Intel anthropologist Todd Harple. "A fourth industrial revolution is set to change fashion, resulting in a new materiality of …
14 August 2016
The psychology of scarcity: what behavioral economics can teach design
Eldar Shafir, professor of psychology and public affairs at Princeton University and coauthor, with Sendhil Mullainathan, of the book Scarcity: The New Science of Having Less and How It Defines Our Lives (Picador, 2013), talks …
13 August 2016
New book on how corporate anthropology can help businesses grow
On the Brink: A Fresh Lens to Take Your Business to New Heights by Andi Simon PhD Greenleaf Book Group Press July 2016, 184 pages Abstract Innovation has become such a ubiquitous value, it's in danger of becoming cliché. Companies …
31 July 2016
Examining cultural need: discussing design anthropology with Amélie Lamont
Designer Erin Lynch recently interviewed Amélie Lamont, a NYC-based design anthropologist, and the result is quite stimulating, particularly also on the topic gender and racial gaps in the design industry. According to Amélie, "design anthropology focuses …
31 July 2016
Can ‘user experience’ experts become ‘customer experience’ experts?
For those of us who are puzzled about what exactly the difference is between UX and CX, Toby Bottorf, principal at continuum, situates the difference as one of scale: "The difference is one of scale. You’re …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

See all articles