Stephen Shankland thinks that Google is becoming an extension of your mind, an omnipresent digital assistant that figures out what you need and supplies it before you even realize you need it. He also thinks that should both excite and spook you.
“Think of Google diagnosing your daughter’s illness early based on where she’s been, how alert she is, and her skin’s temperature, then driving your car to school to bring her home while you’re at work. Or Google translating an incomprehensible emergency announcement while you’re riding a train in foreign country. Or Google steering your investment portfolio away from a Ponzi scheme.
Google, in essence, becomes a part of you. Imagine Google playing a customized audio commentary based on what you look at while on a tourist trip and then sharing photo highlights with your friends as you go. Or Google taking over your car when it concludes based on your steering response time and blink rate that you’re no longer fit to drive. Or your Google glasses automatically beaming audio and video to the police when you say a phrase that indicates you’re being mugged.
Exciting? I think so. But it’s also, potentially, a profoundly creepy change. For a Google-augmented life, you must grant the Googlebot unprecedented privileges to monitor your personal information and behavior. What medicine do you take? What ads did you just glance at while walking by the bus stop? What’s your credit card number? And as Google works to integrate social data into its services, you’ll have to decide how much you’ll share with your contacts’ Google accounts — and the best way to ask them to share their data with your Google account.”
Shankland worries that “handy new features will arrive in a steady stream of minor changes that are all but imperceptible until one day I wake up and realize that Google has access to everything that makes me who I am.” His solution? “Shifting toward paid services could ensure Google is better motivated to please users rather than exploit their most personal information for the benefits of advertisers.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]
Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]
Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]
Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]
The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]