20 August 2005

How mobile phones conquered Japan [Wired News]

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Mobile_japan
Personal, Portable, Pedestrian: Mobile Phones in Japanese Life is the title of a new book published by MIT Press that attempts at understanding how mobile technology shapes Japan’s culture — and our own.

Co-edited by University of Southern California research scientist Mizuko Ito, Keio University lecturer Daisuke Okabe and Misa Matsuda of Tokyo’s Chuo University, the book examines, through a series of real-world case studies, the relationship between mobile technology and Japanese society. In doing so, it sheds light on the way handheld connectivity tends to reshape cultures worldwide.

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In June 2015, Google commissioned Forrester Consulting to evaluate how prepared mobile marketers are to deliver to consumers during quick mobile "moments" - i.e. — instances when they reflexively turn to their devices to act …

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