2 July 2011

How print design is the future of interaction

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Mike Kruzeniski
Mike Kruzeniski is Creative Director at Microsoft, in the Windows Phone design studio, currently leading the Windows Phone Apps Design team. Kruzeniski gave a talk at SXSW Interactive, entitled “How Print Design is the Future of Interaction,” about how the history of print design is becoming an important influence in the evolution of interaction design.

As a craft, design for printed media has a rich history. Several generations of designers have pushed its boundaries in countless directions. It has been shaped over several hundred years as both a functional and aesthetic discipline, with a deep foundation of principles, practices, theories, and professional dialogue.

In comparison, Interaction and UI Design is still a relatively young field. Its history has largely been driven by technology and functional goals. The dialogue around it has been centered on usability, which has been its purpose in the context of technological advancement. The visual language of UI has evolved from that standpoint: that it should evoke the familiar, analog experience of tools, buttons, knobs, and dials. That foundation has led to a very specific visual language in interactive experiences.

In the past ten years however, the relevant technologies that support the design of Interfaces – displays, processing speeds, and rendering engines – have matured to a point that they provide a more capable canvas for design. Meanwhile, our culture has become visibly more comfortable with the technologies that surround it. These combination of trends are creating an important inflection point for designers. The aesthetic experience of the digital surface can now be considered and explored in a more sophisticated manner.

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