MindLab, a cross-ministerial innovation unit in Denmark, hosted the seminar titled ‘How Public Design?’ for the second time on 2 and 3 September.
This event gathered a distinguished group of decision-makers, researchers, experts and consultants of social change. As the previous event, the theme itself was subject to continuous reflection: what was ‘how public design’ actually referring to? Most of the participants could agree that we were talking about a particular kind of ‘human-centered design’ approach. But was it a specific kind of thinking, process or method? Was it about exploring and characterizing a specific mentality or even personality as a ‘public designer’? Or was ‘public design’ perhaps a way of reframing ‘public sector change’ or ‘public policy’?
A reflection by Jesper Christiansen.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
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