18 December 2009

How “social” is your bank?

Be the first to share

Social bank
The banking industry is missing out on a huge opportunity to transform itself from a transactional model to an engagement model, writes social media strategist Jay Deragon on AlwaysOn.

“Think about what lies within the system of banking: people and businesses. Now, do banks do anything to “connect” people and businesses to facilitate transactions amongst and between people and businesses? When was the last time your bank actually helped you do the following:

  1. Solve a problem not having to do with a transaction
  2. Introduced you or your business to others who may need your product or service
  3. Provided you with new information or knowledge that helped you or your business be more productive
  4. Helped you or your business grow revenue, besides lending money for you to do it yourself
  5. Helped you find relevant and relative resources that you need

The answer to these questions is a bank simply doesn’t do any of these things, at least not consistently and as a regular part of their relations with customers.”

Read full story

Be the first to share
2 March 2017
Exploring how and why we make financial choices
The Think Forward Initiative is an open source initiative by ING, CEPR (Centre for Economic Policy Research), Dell EMC, Microsoft, Dimension Data and Deloitte. Its goal is to gain a deeper understanding of financial decision …
2 March 2017
Business as Unusual: Latest issue of Touchpoint, the service design journal
“Business as Unusual” was the theme of the ninth annual Service Design Global Conference held in Amsterdam and in its play on words, it recognises that service design is more and more becoming an established …
2 March 2017
Understanding life’s speed from an anthropological perspective
The latest issue of the Cultural Anthropology journal features a new contribution to the journal’s Openings and Retrospectives section: an Openings collection, "Speed," edited by Vincent Duclos, Tomás Sánchez Criado, and Vinh-Kim Nguyen. In their …
1 March 2017
[OECD Publication] Behavioural Insights and Public Policy
Behavioural Insights and Public Policy: Lessons from Around the World OECD, March 2017 408 pages “Behavioural insights”, or insights derived from the behavioural and social sciences, including decision making, psychology, cognitive science, neuroscience, organisational and group behaviour, are …
28 February 2017
How technology gets us hooked
From a young age, humans love to press buttons that light up and make a noise. The thrill of positive feedback lies at the heart of addiction to gambling, games, and social media, reports Adam …
26 January 2017
New toolkit to create digital government services
The UK's Government Digital Service has launched a service toolkit that aims to be a one stop shop for service design resources (reports PublicTechnology). The toolkit is a single page on GOV.UK that provides links to …
19 January 2017
Social science must return to qualitative research to understand social and political shifts
Social science has become increasingly beholden to analysis derived from big data: large numerical sets analysed computationally, write Pamela Prickett and Elaine Howard Ecklund of Rice University. This, they say, "has brought us much insight …
19 January 2017
Don Norman on what Apple, Google and Tesla get wrong
Don Norman is a technological optimist. The author of The Design of Everyday Things and head of UC San Diego's Design Lab believes that artificial intelligence might only take the worst parts of our jobs, …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

See all articles