22 April 2012

How to create products hand in hand with your customer

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In his book “Wicked problems: Problems worth solving“, author John Kolko (founder and director of Austin Center for Design) argues that involving end users in the entire design process ensures a humane design solution. He now summarises his argument in this article for FastCo.Design.

“Cultural probes literally probe a given culture, poking at society and trying to extract inspiration through narrative. Because the input comes from non-designers, this becomes a form of “designing with,” as the designer’s role becomes one of interpretation and facilitation rather than visionary. This is still a fully creative endeavor on the designer’s part. But consumers temper and inspire the results.”

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