20 February 2009

How to keep innovating

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Bill Buxton
Microsoft Research Principal Scientist Bill Buxton outlines some counter-propositions to the idea of achieving mastery and the dogged pursuit of excellence:

  • Always be bad at something that you are passionate about.
  • You can be everything in your life—just not all at once.
  • When you get good at one skill, drop another in which you have achieved competence in order to make room for a new passion at which you are—yet again—bad.
  • Life is too short to waste on bad teachers and inefficient learning.
  • Remember: You can learn from anyone.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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