30 May 2014

How to use ethnography for in-depth consumer insight

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Spending a weekend sitting in someone else’s house reporting when, why and how much they ate, drank, bathed, watched TV or used their mobile phone isn’t everyone’s idea of a good time, but for a marketer it is one of the best ways to gain deeper customer insight, according to a feature article in Marketing Week.

The process, often referred to as ethnography, can result in breakthroughs for brands, offering an insight into what people are really like, rather than what they want researchers to think they are like.

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29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of …
24 August 2016
[Book] The Routledge Companion to Digital Ethnography
The Routledge Companion to Digital Ethnography Edited by Larissa Hjorth, Heather Horst, Anne Galloway, Genevieve Bell Routledge, December 2016 536 pages With the increase of digital and networked media in everyday life, researchers have increasingly turned their gaze to …
13 August 2016
New book on how corporate anthropology can help businesses grow
On the Brink: A Fresh Lens to Take Your Business to New Heights by Andi Simon PhD Greenleaf Book Group Press July 2016, 184 pages Abstract Innovation has become such a ubiquitous value, it's in danger of becoming cliché. Companies …
10 August 2016
What does an anthropologist bring to autonomous driving design?
From a Nissan press release (dated August 10, 2016) One profession you might not expect to find at the design table — anthropologist — is playing a key role in developing Nissan’s next generation autonomous vehicle, analyzing human driving interactions …
31 July 2016
[Book] The Class: Living and Learning in the Digital Age
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31 July 2016
Examining cultural need: discussing design anthropology with Amélie Lamont
Designer Erin Lynch recently interviewed Amélie Lamont, a NYC-based design anthropologist, and the result is quite stimulating, particularly also on the topic gender and racial gaps in the design industry. According to Amélie, "design anthropology focuses …
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Can ‘user experience’ experts become ‘customer experience’ experts?
For those of us who are puzzled about what exactly the difference is between UX and CX, Toby Bottorf, principal at continuum, situates the difference as one of scale: "The difference is one of scale. You’re …
22 July 2016
[Book] Overcomplicated (or when systems go feral)
Overcomplicated: Technology at the Limits of Comprehension by Samuel Arbesman Current (Penguin Randomhouse), July 2016 256 pages Abstract Why did the New York Stock Exchange suspend trading without warning on July 8, 2015? Why did certain Toyota vehicles accelerate uncontrollably …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

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