IKEA’s new Uppleva Smart TV-furniture unit was extensively shown at the Milan Design Week (which ends today), and on Core77 I wrote more about the interface design, but here some more about the user research that went into the product.
The user research consisted of two parts: in-home visits and an online survey. The IKEA press kit unfortunately provides very little information on the in-home visits, which is unfortunate, particularly since the results of the online survey are rather straightforward. I therefore hope to update this post later on with more details.
IKEA visits people in their houses and apartments all over the world. The visits were combined with interviews, and carried out in homes of different sizes, income groups, neighbourhoods, and people in a wide range of living situations and living conditions. Marcel Godfroy, who is the Uppleva project lead, writes:
“Fifty percent of IKEA customers wish to renew their living room. We have been visiting people’s homes around the world, and we understood that many people think it is difficult to find functional and beautiful solutions, which hide the clutter and integrate all media devices with the rest of their living room furniture. There simply has been a wish for something else – a complete solution for a new living room experience.”
To find out more about how people experience their TV and sound furnishing solutions, IKEA combined the home visits with an online survey conducted in Sweden, Poland, Italy, France and Germany. These are the findings:
Top five reasons for dissatisfaction with living room TV furniture today:
The online survey by market research institute YouGov comprised 5271 online interviews among a representative sample of the populations in Sweden, Poland, Italy, France and Germany as regards sex, age and region (men and women aged 18-69 years). The survey was carried out 29th February to 5th March 2012.
It is quite remarkable how fast IKEA went from the online survey to the presentation of a fully functioning product at the Milan Design Week.
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