Will design researchers (and our models and explanations) be replaced by data tables and “experience actuaries” that tell us what to build, for whom, and what it should be like? Artefact’s Dave Mc Colgin doesn’t think so.
“In our field of designing products and experiences, the ‘why’ stays at the center of our process and creativity. Many designers work mostly on new products and services for which there may not yet be reliable data available. To do this work, we need to understand whether insights from the past are applicable to new people and contexts. While Big Data can inform designers on how to improve once they put something out there, it is design research that provides principled guidance towards good solutions all along the way. Big Data can’t help us do that right now.
However, Big Data can augment design in other ways. It provides us with new resources when determining which people our products should be made for. Its ability to find patterns and correlations allows us to reach a broader set of research participants. Over time, it can deepen our understanding of human behavior, interaction and preferences, making our designs better and our ability to understand and predict the outcome of our work more accurate.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]