2 November 2010

IDEA 2010, an information architecture conference

Be the first to share

Idea 2010
Last month the Information Architecture Institute, a non-profit volunteer organization dedicated to advancing and promoting information architecture, held its yearly conference IDEA where UX professionals can exchange insights and share perspectives for designing better experiences across physical and virtual information spaces.

Videos of the first day are now available and you can also read Johnny Holland recaps of Day One and Day Two.

Ubiquitous information architecture
Peter Morville (scroll down for interview)
While the world waits for Web 3.0 and The Singularity, the real action has already begun. Itʼs called the intertwingularity. Itʼs an era at the crossroads of ubiquitous computing and the Internet, a place where information blurs the boundaries between products and services to enable multi-channel, cross-platform, trans-media, physico-digital user experiences.
The intertwingularity also presents an unprecedented opportunity to reimagine information architecture. Never before have we been able to employ such a powerful combination of networks, devices, and sensors to create and share knowledge within and without the enterprise. This is the complex reality that todayʼs executives and entrepreneurs must navigate. And, while the archetypal ecologies of iTunes and Nike+ offer some insight, weʼre mostly exploring uncharted waters.
Thatʼs why we need to draw maps. A map is a powerful tool for navigating and understanding physical, digital, intellectual, and social space. It helps us to look, see, imagine, and show. In this session, we explore how experience maps and “IA thinking” can improve the process and product of information architecture, knowledge management, and user experience design.

Gamestorming
Dave Gray, Sunni Brown & James Macanufo
As our systems grow more complex, design is changing from a solo activity to a team sport where designers, partners, and users work together to co-create experiences. This participatory design requires new skills and practices. How can you engage more people – including non-designers – in the process, without losing the creative culture and energy essential to success?
Gamestorming applies game thinking and game mechanics to these business and design challenges. It’s a holistic and collaborative approach that will help teams combine design practices like sketching, sorting, prototyping, and role-playing to gain meaningful insights and outcomes.
In this panel, Gamestorming co-authors Dave Gray, James Macanufo and Sunni Brown share insights from their new book, and engage in a conversation with Peter Morville about how Gamestorming can address the cross-media challenges of ubiquitous information architecture.

Going native: The anthropology of mobile app design
Josh Clark (scroll down for interview)
Think of mobile OS platforms as cultures. Deciding which platform to target and how to design for each—whether web or native—doesn’t hinge only on tech specs or audience reach. In an era where consumers suddenly perceive mobile apps as richly personal, where software is content instead of tool—culture matters.
Every mobile OS has a different personality, design sensibility, and even government. All of these factors determine how well your individual app (and its audience) will thrive, and will have a direct impact on design considerations. For example, how does the prescribed design and paternal culture of iPhone’s philosopher-king model fit your app, compared to the frontier-maker culture and bare-bones geek design of Android? And where does the web fit in? In the next year alone, we’ll have ten major mobile operating systems to contend with as we design apps. In this session, you discover the cultural and practical considerations of choosing the right platform for your app and your audience—and of crafting a design that works for all.

Trends in the future of online experiences
Vidya Drego (scroll down for interview)
As digital technologies and consumer behavior continue to evolve, online experiences will undergo a major transformation. Forrester’s research has uncovered four key characteristics common to new online experiences: they will be customized by the end user, aggregated at the point of use, relevant to the moment, and social as a rule, not an exception. While there are some companies that are providing experiences that exhibit one or more of these characteristics today, most firms (and subsequently their design teams) need to prepare for a future where their Web site is no longer the center of their online experience. How can they get the most from the online channel, what should they do to prepare, and what skills and processes will they need to deliver this future to their customers? This keynote presents a framework to help user experience designers think about the future of the online experience and help them answer these questions.

We are all content strategists now
Karen McGrane (scroll down for interview)
The “Best Careers 2009” issue of U.S. News and World Report gently mocked the user experience profession for its inability to agree on a name for itself. Indeed, many job titles seem like a mix-and-match game, mashing up words like “information” and “experience” and “architect” and “designer.” And now “content strategy” comes around, looking for a seat at the UX table. Some say the profession fills a gap in our professional practices. Others argue that it’s just a different name for the things that we already do. In this session, we discuss why UX needs content—and how UX practitioners of every flavor can put content strategy to work on their projects.

(via InfoDesign)

Be the first to share
18 September 2016
Better decisions by design: applied behavioral science
Can we design a decision aid that gives us health information we need and counters our biases so that we end up more knowledgeable and confident in our preference? This is the challenge that …
5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to "transform data into insights about consumers’ motivations and …
4 September 2016
Cognitive bias cheat sheet
Cognitive biases are tendencies to think in certain ways that can lead to systematic deviations from a standard of rationality or good judgment. Buster Benson has tried to arrange the rather exhaustive lists of cognitive …
3 September 2016
[Paper] Design for behaviour change as a driver for sustainable innovation
Design for Behaviour Change as a Driver for Sustainable Innovation: Challenges and Opportunities for Implementation in the Private and Public Sectors Niedderer, K., Ludden, G., Clune, S. J., Lockton, D., Mackrill, J., Morris, A., Cain, R., …
29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of …
24 August 2016
New Human Centred Design toolkit launched for African context
Future by Design, a Human Centred Design (HCD) and customer-centricity consultancy focused on the African continent, has produced an HCD Toolkit (download link) that’s especially appropriate for an African context, and intended for application where …
14 August 2016
The psychology of scarcity: what behavioral economics can teach design
Eldar Shafir, professor of psychology and public affairs at Princeton University and coauthor, with Sendhil Mullainathan, of the book Scarcity: The New Science of Having Less and How It Defines Our Lives (Picador, 2013), talks …
22 July 2016
A nudge toward participation: Improving clinical trial enrollment with behavioral economics
A nudge toward participation: Improving clinical trial enrollment with behavioral economics Eric M. VanEpps, Kevin G. Volpp and Scott D. Halpern (University of Pennsylvania) Science Translational Medicine - 20 Jul 2016 Vol. 8, Issue 348, pp. 348fs13 Interventions informed …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

See all articles