Michele is currently in Nairobi preparing research, and has been invited to be a guest speaker at iHub, Nairobi’s Innovation Hub for the technology community.
Michele will talk about “User-centred innovation: fostering culture evolution and behavioural change through design”, and the implications for technology development in East Africa.
iHub’s mission is to catalyse technology growth in Kenya. The hub’s community of technologists, investors, tech companies, young entrepreneurs, web and mobile phone programmers, designers and researchers will be invited to hear Michele speak.
iHub is part open community workspace (co-working), part vector for investors and VCs and part incubator. It runs a number of initiatives designed to build an ecosystem around the Kenyan tech entrepreneur: iHub Research, iHub Consulting, iHub Supercomputing Cluster, and the iHub User Experience (UX) Lab, to connect the people with ideas to the people with money to help them grow.
The iHub UX Lab is the first User Experience lab in sub-Saharan Africa that will put together a flexible, efficient and state of the art User Experience design testing space as well as provide designers with global standard master classes to improve their competitiveness.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]