31 October 2009

Implementing digital TV in Italy: the other side of the digital revolution

Be the first to share

Decoder
Italy is in the process of switching to digital TV, and the implementation is pretty much a disaster, as far as I can tell from the reactions in the region where I live (Piedmont). Many of the problems are technological, but not all. A volunteer force of ‘angels’ is doing what it can:

Here is quick translation of an article from today’s Repubblica newspaper:

“TRENTO – You can take everything away from them, but not the television. Put yourself in the shoes of Mrs. Livia, 78 years old, who lives in the middle of the mountains of the splendid Trentino region, doesn’t come out of the house from November to April, and has her television on all day long. When she was no longer able to watch the TV programs, she picked up the phone and called the ‘decoder angels’. “Help, my television doesn’t work anymore”. She soon became one of 6,000 elderly in the Trentino region who received personal assistance in setting up a digital TV decoder at their home. These are people who cannot (or do not want to) count on the help of children or other family and are already getting into trouble with wiring or the new remote control, let alone the now required channel tuning, which they sometimes have to do several times due to the various repetitor stations in the Trentino valleys.

This is the other side of the digital revolution – the one that after Sardinia and the Aosta Valley has now reached Piedmont and Trentino Alto Adige, with a slew of problems, complaints, doubts, protests, and threats not to pay the television tax any longer. Even when everything is fine on a technical level, the work inside the homes is just starting. The elderly are the most vulnerable, as shown by a research done by the Department of Sociology of the University of Trento. The study is based on the work done by the ‘decoder angels’, young people who have been installing decoders for free at the homes of those over 75, on a program subsidised by the local government.

Anxiety, anger, impatience: that’s what you get when you take away the television of an elderly person who is used to have that voice always in the background. It is a trauma for them. And then there are the technical problems: unable to adjust themselves to the double remote control, some elderly get confused, use the tv remote control to change the decoder settings, and vice versa, and then complain because the channel doesn’t change or the volume doesn’t go up. Elderly men, who tend to be more proud than women, try to make do. But it is not easy to connect a television set from the 70’s (yes, the angels also found those) to a decoder from 2009. And that’s if the antenna on the roof is fine and there is a free electrical outlet behind the television.

Panic strikes when an interactive menu appears during channel surfing: better then to turn everything off. Probably those in charge of the switch to digital didn’t think of the fact that those in charge of the implementation would often be the immigrant caretakers of the Italian elderly, who are not always able to read manuals in Italian. “It’s easy to say ‘digital’, but the real challenge is to bring the digital into the real lives of people,” explains Pierfrancesco Fedrizzi, who is in charge of communication for the project. The sociologist Carlo Buzzi, who authored the study, is more critical: he speaks about a revolution that is misunderstood, at least by the elderly users: “They are only interested in watching their usual channels. They don’t know nor understand the digital world, let alone anything interactive. “

Be the first to share
10 September 2017
[Book] Everyday Schooling in the Digital Age
Everyday Schooling in the Digital Age: High School, High Tech? By Neil Selwyn, Selena Nemorin, Scott Bulfin, Nicola F. Johnson Routledge 2018 – 224 pages [Amazon link] Today’s high schools are increasingly based around the use of digital technologies. Students …
29 July 2017
Data ethnographer: the most crucial design job of the future
Data inside of algorithms is incredibly symbiotic with the algorithm itself. In product design, the data fed to algorithms determines the characteristics of a product. This implies radical transparency and giving consumers access to an …
29 July 2017
Nesta as an innovation move for Turin, Italy
A few months back we wrote about the ongoing negotiations between Nesta, the UK's innovation foundation, and the [Italian Foundation] Compagnia di San Paolo to set up a Nesta Italia in Turin. These negotiations have …
2 July 2017
To improve people’s health, listen to social scientists
With an ageing population, a rise in long-term conditions, growing health inequalities and a lack of political will to ensure that funding is increased in line with demand, the UK's National Health Service has been …
6 June 2017
Developing a mobile chatbot for a Pittsburgh museum
The people at Studio, the design, development and workflow laboratory at Carnegie Museums of Pittsburgh, are working on the design and the development of a "new kind of mobile museum experience". Because they would like the …
6 June 2017
First issue of Behavioural Public Policy now available for free online
Behavioural Public Policy is an interdisciplinary and international peer-reviewed journal devoted to behavioural research and its relevance to public policy. The study of human behaviour has recently taken on growing importance within many disciplinary specialties …
31 May 2017
IoT seeks to remake the fundamentals of our everyday lives
Murray Goulden writes in The Conversation that smart homes, wearables and the Internet of Things are indicative of the development of an entire class of technologies seeking to remake the fundamentals of our everyday lives. These …
31 May 2017
A cultural approach to wearables (and the design opportunities it provides)
In January of this year, Sakari Tamminen and Elisabet Holmgren of the Finnish/USA innovation agency Gemic, published a paper on EPIC entitled "The Anthropology of Wearables: The Self, The Social, and the Autobiographical". A wide …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

4 August 2017
The human side of autonomous cars — with Nissan Research’s Melissa Cefkin

Reposted from Medium Beyond the engineering challenge of creating cars that drive themselves lies the social challenge. Before autonomous cars are ready to navigate our roads, they must be able to navigate the vastly more complicated nuances of human behaviors and interactions — from that friendly nod that says “You first” at a four-way stop, to the […]

31 May 2017
 Intervista a Todd Harple di Intel sul tech-fashion

Ripostato da Medium – English version Il mondo del fashion sta diventando sempre di più digitale — e non si tratta solo di dispositivi da indossare, ma anche e soprattutto di abbigliamento, realizzato con tessuti in cui sono effettivamente integrati dei sensori in grado di misurare e monitorare il corpo di chi li veste. Dato che la […]

8 May 2017
Why service design is the new black — Intel’s Todd Harple on fashion tech

Reposted from Medium – Versione italiana The world of fashion is becoming increasingly digital — and not just wearable devices, but with clothing made from fabrics that actually integrate sensors and technology that can monitor and measure the wearer. As fashion starts to go beyond outward appearance, fashion designers need to broaden their skillsets, to make sure […]

31 March 2017
Experientia guide to Milan Design Week 2017

It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

See all articles