Innovating in the French wine industry
How does an entrepreneur successfully introduce innovation to a gastronomic tradition that is a cornerstone of French culture and identity?
Stéphane Girard, who graduated from the prestigious Bordeaux Wine School in 2004, has launched a modern concept in wine degustation to make understanding viniculture more accessible by placing the individual’s discovery of wine at the center of the experience.
“Imagine that you purchased a bottle or glass of wine, not because the label was attractive or you had read about it in a magazine, but because you had tasted it and found it pleasing. WINE by ONE facilitates that experience through its three-in-one concept of a wine bar, store, and club in a single location.”
