A few weeks ago, I announced Interviewing Users, the new book by Steve Portigal published by Rosenfeld Media. It is now available for purchase, both in print and in digital version.
Steve and his publisher provide Putting People First readers with two special offers:
Also note that Steve has posted a long excerpt from Chapter 2 “How to Uncover Compelling Insights” on Core77: . This part off the book sets up the overarching framework for successful interviewing: most experts have a set of best practices—tactics, really—that they follow. But what really makes them expert is that they have a set of operating principles. This ends up being more like a framework for how to be, rather than a list of what to do.
Grant McCracken meanwhile has posted his foreword to the book.
Thank you Louis, Mary and Steve.
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